@JenBryan_ of Lemon7 shared how to master paid marketing as a startup.
A few key lessons:
🔍 Identify your customer before you spend a dollar
🎯 Google Ads for known problems, Meta Ads for unknown ones
🚫 Avoid vague targeting, and "set it and forget" campaigns
Jen Bryan retweeted
On May 29th 2023, @JenBryan_ decided to go on a 100 day content challenge to grow her social channels.
During this process, she figured out that video content would make the BIGGEST difference.
She then tested the process with her clients at @VelocityGrowth_ and IT WORKS.
We've invited Jen to deliver a masterclass on social growth on Friday, April 19th at 10 AM EST. Register here to learn how to turn your socials into a cash machine 💸: bit.ly/vidyoaimasterclassep4…
Jen Bryan retweeted
"#AI isn't going to steal your job as a marketer. A marketer who can use AI better than you [will]."
@JenBryan_ , CMO and co-founder of @VelocityGrowth_ talks the human element of artificial intelligence and how to unlock its power for paid advertising.
Marketers 🤝 Ai
Jen Bryan retweeted
ICYMI: Inside Marketing w/ @JenBryan_ , CMO & Co-founder @Velocitygrowth_ 🚀
Host @StephZielinski joins Jen to discuss how to utilize #AI to put the right message out with your paid advertising.
Catch the full replay 👇
insd.io/3LbRxb9
Jen Bryan retweeted
Jen discusses that AI tools are a great resource to be using day to day but not to fully replace the activity with AI- use it as a support! @JenBryan_ @inside
Jen Bryan retweeted
Darina Connolly, Head of Partnerships & Artists at TikTok with @JenBryan_ co-founder & CMO @VelocityGrowth_ talk AI, social trends & marketing career paths-Next gen marketing in every sense @ today’s #miicork event with @MTU_ie, inspired by the students themselves.
Jen Bryan retweeted
Excellent @miicork event this evening at @republicofwork. Well done to @MTU_ie on the student led event! Great insights on power of AI and tiktok but importance of knowing your marketing fundamentals, being authentic and 'hungry' from @JenBryan_ @darinaconnolly and MC @UpDateEoin
Jen Bryan retweeted
Great collaboration tonight between @miicork and @MTU_ie. Event organised by the students with 2 fantastic guest speakers. Thanks @AnnaHoran for the invite.
Interesting times ahead in the world of marketing. @JenBryan_ certainly an inspiration 🙌
Jen Bryan retweeted
Great advice from @MTU_Alumni @JenBryan_ @MTU_ie and @miicork event - go backwards before you go forward - “read a book about copyright and understand it before you start using AI for copyright”
Jen Bryan retweeted
Tonights event is under the control of @UpDateEoin.
Great insight from @JenBryan_ and @darinaconnolly from #TikTok
#MIICork
Jen Bryan retweeted
Replying to @JenBryan_
@JenBryan_ giving tips to students on how to stand out and future proof your career @miicork @MTU_ie
Jen Bryan retweeted
This Thursday @ 10am PT- Inside Mktg w/ @JenBryan_, CMO/Cofounder @VelocityGrowth_
An award-winning paid acquisition specialist with a MSc in Digital Marketing Strategies, Jen has helped start-ups & founders across Ireland, UK & the US.
Save your seat: insd.io/4021qgI .
Jen Bryan retweeted
Looking forward to sharing a stage at the @miicork x @MTU_ie “Marketing The Next Generation” event this evening in @republicofwork
They needed some mild-mannered old guy to moderate the session, but unfortunately ended up with me. Sure, what could possibly go wrong 😉
Jen Bryan retweeted
Thanks to @JenBryan_ from @VelocityGrowth_ for coming into our @CUBSucc MSc Strategic Marketing & Practice students for a workshop on Social Media Advertising.
Jen Bryan retweeted
Upcoming Events:
March 7: Inside Startups Coffee Break
March 9: Inside Marketing w/ @JenBryan_
March 16: Inside Marketing w/ @tmoulos
March 30: Inside Book Club
April 18: Human Resources Summit '23
Check out all events at 👉inside.com/events 🚀
Jen Bryan retweeted
My wife ordered these Irish-made deodorants and the confirmation email makes it all worthwhile
Jen Bryan retweeted
Get Started with Paid Acquisition dlvr.it/SjH9bQ | Founder University @Jason Calacanis & @mollywood @TWiStartups @JenBryan_ @VelocityGrowth_ 🚀 #Startups #Founders #JenBryan #VelocityGrowth #PaidAcquisition #CustomAudiences #AdTargeting #FounderUniversity
Jen Bryan retweeted
Then, you will learn How to Leverage AI for Paid Acquisition 📈
Things like:
- how to create content
- how to target your customers
- and more
By @JenBryan_ (@VelocityGrowth_)
founder.university/apply
Jen Bryan retweeted
Excited for our live session tonight @FounderUni with @JenBryan_ (Co-Founder & CMO @VelocityGrowth_)
You'll learn about 👇
1. Acquisition Fundamentals
2. Facebook & Google Ads
4. Advertising Best Practices
See you at 6pm!





































