Jennifer M. Bullock

The @forrester Wave™: Sales Content Solutions, Q4 2022 showed that vendors have leapt ahead to deliver highly integrated buyer & seller experiences. Kathleen Pierce shares more highlights in this blog. #salesenablement #salescontentsolutions forrester.smh.re/6Ct

The @forrester B2B Summit North America 2023 agenda is live! See who’s speaking, session topics & keynote events on trends and insights for marketing, sales & product leaders. forrester.smh.re/5o_

In a new byline for @destinationCRM, @forrester VP, Research Director Rick Parrish outlines #ForrPredictions for #CX and what leaders can expect in 2023. forrester.smh.re/5oD

💡 Learn why 80% of tech orgs will pivot to resiliency and how one in three will tackle their talent shortage. Join @forrester's live #ForrPredictions webinar for tech leaders on Feb. 28. forrester.smh.re/5nM

Are you growing revenue with tools and frameworks for customer obsession? Apply by Feb. 27 for @forrester’s B2B Programs Of The Year Awards — and put your excellence in the spotlight. forrester.smh.re/5lm

As we gear up for our 2023 #ForrPredictions take a look back at and see some of our biggest hits-and-misses from our 2022 Predictions. @forrester forrester.smh.re/4Q7

In 2020, we learnt a lot about how to face disruption, but 2023 brings new challenges. @Forrester's 2023 Planning Guides are designed to help you determine the best approach. Learn more. forrester.smh.re/4DB

In 2020, we learnt a lot about how to face disruption, but 2023 brings new challenges. @Forrester's 2023 Planning Guides are designed to help you determine the best approach. Learn more. forrester.smh.re/4BW

"The #metaverse will revolutionize every aspect of our society," thoughts? Check out this teaser of @McProulx's session covering the future of the internet as we ramp up for #ForrTech NA Sep. 29-30 in Austin, TX. forrester.smh.re/4BO

How do IT leaders accelerate their response to business and market changes, when faced with talent shortages, technical debt, organizational silos, and resource challenges? Read on. forrester.smh.re/49d

In this era of empowered customers, tech leaders have a unique opportunity to embrace bold new approaches to innovation. @Forrester can help you succeed. forrester.smh.re/49b

Feeling insecure about your 2023 #cybersecurity planning? Join @Forrester analysts for advice and tips for budgeting and planning for emerging threats ahead and how Zero Trust fits in. forrester.smh.re/48u

In @TechRepublic, @forrester VP and Research Director @CharlesTBetz shares that organizations must revisit their traditional operational practices to adapt to an increasingly volatile and uncertain world. #technology forrester.smh.re/48t

. @forrester conducted a digital user experience review for several US and Canadian government mobile websites. We identified issues government digital leaders need to consider improving to support #CX and agency mission success. forrester.smh.re/48R

. @forrester drilled into the big, hyped-up or worn-out topics to look at emerging technologies that can truly make an impact on your business. Learn how to deliver value to your organization today. #ForrTech forrester.smh.re/48P

The buyer personas you targeted pre-pandemic might not be the ones holding the purse strings now.  Are you prepared? #B2BMarketing forrester.smh.re/3yz

Check out this blog by @Forrester Senior Analyst Kim Herrington where she sets the stage for her #ForrTech T&I NA 2022 session on insights-driven decision making. forrester.smh.re/3xn

#B2B buyers routinely engage in defensive decision-making. Rather than select the best solution for their business, they act in their own professional self-interest and choose the safest and least risky solution. forrester.smh.re/3wV

Whistleblowers from tech companies are quitting in the loudest possible way - read our analyst's perspective of this recent and potentially damaging/reveal all trend. forrester.smh.re/3vx

In tough times, customers, employees, and partners increasingly turn to businesses that they trust. New research shows how trust among consumers and B2B buyers rises and falls in time with broad-scale economic and societal factors. forrester.smh.re/3vK