The IHSA takes 80 percent of playoff football gate revenue from games played in stadiums it didn’t build, doesn’t own and didn’t pay for. Think about that. Brother Rice is begging donors for money, maybe the IHSA should donate to its capital fund? Taxpayers, donors and school districts invest millions in facilities. Schools provide the athletes, coaches, staff and communities. The IHSA collects the money. We also have retired athletic directors entering the vendor and consulting business, and current school ADs consistently promoting sidehustling consulting services on LinkedIn during the day. That’s not a knock, it leads to this: We’re supposed to believe there aren’t enough smart, experienced people in Illinois to create an independent, stipend-supported board to operate a statewide football playoff? Why are schools surrendering millions in potential revenue to a private third-party business, while asking taxpayers and donors for more money every school year? And here’s another question: Why couldn't mid-tier and lower-tier football programs organize their own postseason championships? Their own brackets, sponsors, media rights and revenue. You think TV stations, streaming platforms and sponsors wouldn't be interested? Of course they would. Why do these schools continue to be used by the one-size system that doesn’t help all? We have plenty of talented administrators, retired ADs and business-minded people who could build a better model. Schools keep running on the same hamster wheel, some blindly defending a system that sends money away from the very institutions creating the product. The IHSA doesn’t own high school football. The schools are high school football. It’s time school leaders stopped asking what the IHSA will allow and started asking what they could accomplish without it. More revenue for schools, more opportunities for kids and less money flowing to a middleman. IHSA was needed 100 years ago. It’s not today. #MoreThanJUSTGames

The IHSA is kicking high school students to the curb. This might be one of the most ridiculous examples yet of how badly this organization has lost its way. Explain this one to me, all you IHSA Kool-Aid drinkers who defend this private third-party tonedeaf business: How is there not an automatic educational exemption allowing student-run broadcasting programs to cover their own schools at home during the postseason? No commercial rights fees, no exclusivity restrictions, no exceptions. These are students in school LEARNING. That should be the end of the conversation. But this is just another reason why Illinois needs a second high school athletic association. Look at @BrotherRiceTV. Student broadcasters learning journalism, communications, video production and technology are being told they cannot broadcast their own school’s playoff football game because of the IHSA’s agreement with the NFHS Network. These aren’t ESPN employees. They’re high school kids trying to learn. Think about how asinine this is. We encourage kids to pursue careers in journalism, broadcasting and communications. Schools invest in technology, equipment, educational programs and real-world learning opportunities. The IHSA is telling those same kids to step aside on their own home field, so they can make money at a school where they’ve been broadcasting games all season and have even been showcased by Marquee Sports Network? Who in the hell is serving whom? Where are the school superintendents, principals, athletic directors and school boards? Why aren’t they demanding answers? The IHSA reported nearly $16 million in annual revenue recently and we’re telling student broadcasters they cannot cover their own school’s playoff game on their home field? How does that advance education-based athletics? The IHSA should be opening doors for kids, not slamming them shut. Here’s the bigger issue, and I’ve been telling you this: Illinois is overdue for a second high school association, one that serves kids, families, schools and communities first - not second. Since 2019, I’ve been studying different association models and meeting with school leaders across the country about creating an alternative in Illinois. Texas has the UIL and TAPPS, among other organizations. Iowa has separate governing bodies for boys and girls athletics. Florida has created a great second model that schools are flocking, too, because it helps all kids - not some kids. Illinois needs choice, not another organization obsessed with protecting its own authority. One that embraces educational opportunities instead of restricting them, respects families instead of trying to control them, operates transparently and one that forces them to earn the trust of its member schools instead of assuming those schools have nowhere else to go. Competition creates innovation and better service. I never thought it was possible, but here is something public and private school leaders and fans should finally be able to agree on: Kids should never - ever - lose educational opportunities. Brother Rice TV is one example of a much bigger problem. Speaking of bigger problems, I'd love to see a full public accounting of what happened in the 24 hours leading up to this year's IHSA girls flag football state finals. Were there potential Title IX concerns behind the scenes? Oh there were and lawyers were close to getting involved. Can’t make this stuff up. When the organization created to serve high schools becomes an obstacle to educating high school students and serving them, it's time to change the organization. The question is no longer whether Illinois could benefit from a second association, it’s whether school leaders have the courage to build one. The IHSA doesn't own high school sports in Illinois - the schools do. The kids are the reason those sports exist, and it's about time everyone remembered that. #MoreThanJUSTGames