Joey (@JosephPinho) profile picture

I'm posting everywhere everyday for 90 days! Daily posts on building @modfanart , startup chaos, and founder life. Follow me to keep up with the journey.

Toronto, Ontario
Joined July 2020
Photo by Joey (@JosephPinho)Photo by Joey (@JosephPinho)Photo by Joey (@JosephPinho)Photo by Joey (@JosephPinho)Photo by Joey (@JosephPinho)Photo by Joey (@JosephPinho)Photo by Joey (@JosephPinho)Photo by Joey (@JosephPinho)Photo by Joey (@JosephPinho)Photo by Joey (@JosephPinho)
Part 13 of our countdown to the richest media franchises of all time is here! From Gundam’s mobile suits to Scooby-Doo’s mysteries, these icons all crossed the $5B mark 👇 # 75–71: 🦾 #GUNDAM 🥋 #MortalKombat 🎤 #MammaMia 🃏 #YuGiOh 🐶 #ScoobyDoo
32
The next 5 in our countdown 👇 # 80–76: 🎮 #AssassinsCreed — $4.7B 📺 #Friends — $4.8B 🌍 #MapleStory — $5B 👷 #BobtheBuilder — $5B 💚 #TheSims — $5B The $5 BILLION CLUB of pop culture 💰 Which one defined your childhood? #TopMediaFranchises #PopCulture #Gaming
54
Part 11 of our countdown of the richest media franchises ever 💰 From vampires to spinning tops, these legends prove fandoms print money. Follow for Part 12 👇 #FranchiseFacts #PopCulture #Twilight #MissionImpossible #Beyblade #BigBangTheory
14
Part 10 of the Top 135 Media Franchises of All Time ⚡ From Sonic the Hedgehog to Pirates of the Caribbean, these icons each earned over $3.2B worldwide. From video game heroes to cinematic legends — these worlds built billion-dollar fandoms that still thrive today.
20
Part 9 of the Top 135 Media Franchises of All Time 💥 From Ratchet & Clank to Alien, these worlds each crossed $3B+ through games, films, and global fandom. From Hyrule and Midgar to Pixar and deep space — these franchises changed how we play, dream, and fear. 🎥 Watch Part 9 ⬇️
1
16
Day 50/90 of posting Everywhere, Everyday, for 90 Days Challenge. Follow along here too: Instagram: instagram.com/b2bjoey/ TikTok: tiktok.com/@b2bjoey YouTube: youtube.com/@b2bjoey Linkedin: ca.linkedin.com/in/joseph-pi…
12
We’ve entered the Top 100 richest media franchises of all time! 💥 From Ice Age to The Little Mermaid, these icons each earned over $3B across film, merch, and licensing. From prehistoric adventures to princesses and superheroes — these brands shaped decades of pop culture.
13
Part 7 of the Top 135 Media Franchises of All Time is here 💥 From Iron Man to Astro Boy, these legends each made $3 billion+ across film, games, and merch. From Marvel heroes to anime pioneers, these stories built billion-dollar fandoms that still inspire generations.
43
It’s called “The Final Test” — a five-episode anime made with Titmouse (the studio behind Big Mouth). The series stars Duo, the green owl, in a full-on magical action storyline. It’s #Duolingo’s biggest brand move yet.
1
43
Part 5 of the Top 135 Media Franchises of All Time is here 💥 From Winx Club to Godzilla, these icons each crossed $2.5 billion+ in global revenue. These franchises span genres, eras, and audiences — proof that fandom fuels everything. 🎥 Watch Part 5 (#115–111) ⬇️
1
55
Day 46/90 of posting Everywhere, Everyday, for 90 Days Challenge. Follow along here too: Instagram: instagram.com/b2bjoey/ TikTok: tiktok.com/@b2bjoey YouTube: youtube.com/@b2bjoey Linkedin: ca.linkedin.com/in/joseph-pi…
11
Part 4 of the Top 135 Media Franchises of All Time is here 💥 From Kumamon to The Incredibles and Godzilla vs. Kong, these five all broke the $2.5 billion mark. From anime icons to Hollywood monsters — this range shows just how diverse global fandom can be. 🎥 Watch Part 4 ⬇️
1
42
Day 45/90 of posting Everywhere, Everyday, for 90 Days Challenge. Follow along here too: Instagram: instagram.com/b2bjoey/ TikTok: tiktok.com/@b2bjoey YouTube: youtube.com/@b2bjoey Linkedin: ca.linkedin.com/in/joseph-pi…
9
We’re back with Part 3 of the Top 135 Media Franchises of All Time 💰 From Ghostbusters to Aladdin, these icons each cleared $2 billion worldwide. From Broadway to Wakanda — these franchises defined eras of entertainment and merch. 🎥 Watch Part 3 (#125–121) ⬇️
1
20
Day 44/90 of posting Everywhere, Everyday, for 90 Days Challenge. Follow along here too: Instagram: instagram.com/b2bjoey/ TikTok: tiktok.com/@b2bjoey YouTube: youtube.com/@b2bjoey Linkedin: ca.linkedin.com/in/joseph-pi…
10
Next up in the countdown of the Top 135 Media Franchises of All Time 💰 From The Matrix to Finding Nemo, each of these earned $2 billion + worldwide. Books, films, games, and merch — these worlds built billion-dollar fandoms. 🎥 Watch Part 2 (#130 – 126) ⬇️ #PopCulture
15
We’re counting down the Top 135 Media Franchises of All Time 💰 From NBA Jam to The Da Vinci Code — the first 5 already total over $10 billion in earnings. Across games, films, books, and merch — these brands shaped global pop culture. 🎥 Watch Part 1 (#135 – 131) ⬇️
25
Welcome to our countdown of the world’s top-grossing media franchises — a $1.4 TRILLION industry 💰 #PopCulture #Anime #Gaming #movies
1
1
12
Day 41/90 of posting Everywhere, Everyday, for 90 Days Challenge. Follow along here too: Instagram: instagram.com/b2bjoey/ TikTok: tiktok.com/@b2bjoey YouTube: youtube.com/@b2bjoey Linkedin: ca.linkedin.com/in/joseph-pi…
11
🚨 There’s a Pokémon game where you play as Team Rocket. You steal Pokémon. You climb the ranks. You see the story from the villains’ point of view. And here’s the crazy part — it’s completely fan made. 🧵
1
13
It’s called Pokémon FireRed: Rocket Edition. A full ROM hack built by fans that flips the entire FireRed story upside down. Instead of being the hero, you’re the grunt doing Rocket’s dirty work. And fans love it.
1
42
1/ 🚨 Fans just built a One Piece stock market. It’s called StockPiece — and yes, it’s totally unlicensed. Illegal? Yep. Brilliant? Also yes. 🧵
1
120
2/ Fans “invest” fake currency in characters each week. If your pick shines in the new chapter, your “stock” goes up. They’ve already got a subreddit, a Discord with 1k+ members, and a live leaderboard.
1
18
Is that anime shirt you just bought… official? Or a bootleg? 👀 At cons, on Etsy, and even on TikTok, fans are stuck in the gray zone. Nobody knows what’s legit. Some feel guilty. Some don’t care. But artists and brands both get burned.
1
16
Anime Expo 2024 reportedly had booths hit with cease-and-desists. A viral TikTok shirt design turned out to be stolen fan art. Fans online admit: “Yeah I feel bad not supporting the artist… but I’m broke too.”
1
127
What do Final Fantasy VII, Marvel’s Eternals, and The Flash all have in common? Hint: They failed to suss out their fans. 🧵
1
10
🎮 Square Enix dropped a Cloud Strife figure bundled with an NFT. Fans hated it. Sales tanked. They later reissued the figure without the NFT.
1
18
Most brands underestimate fan art as ugc campaigns. They’re not just hashtags. Done right, they deliver: ✅ Cleared, on-brand designs ✅ Licensed assets ✅ Revenue-ready merch drops
1
5
Ex: a $10K campaign = ~1.96M audience ~380K reach ~9.8K engagements ~195 participants ~442 submissions
1
4
Outdated style guides are costing brands millions. 🎮 Sonic the Hedgehog (2019–2020): Licensees built merch off the original Sonic movie design. Fans revolted. Design scrapped. Every style guide became worthless overnight. Toys & assets had to be trashed.
1
79
📺 Squid Game (2021): Netflix’s biggest hit went viral fast. Fans drove the trends — green tracksuits, Vans slip-ons, DIY candy kits. Demand for costumes surged 7,800%. By the time official merch dropped, fans had already filled the gap.
1
26