Comms & brand strategy @TBWA for @NissanEurope; Ex. Groupe @lemondefr, ex @PublicisSapientFR. I like advertising, new media, popular culture and the future.
Paris
Joined March 2011
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Combien de millions pour cette minute de film qui sera oubliée dans les abysses d'internet dès demain? youtube.com/watch?v=I9doXIK-…
Youpi ! 🥳😎 cc @TBWA_PARIS @TBWA @NissanEurope
The campaign “The Evangelists” for @Nissan #AMIEO wins a 🥉 Bronze Effie in Automotive. 🚗 Congrats @TBWA_G1!
#EffieEurope
This article is coming from the future. Literally. If you're an agency people, read it now. 'What Your Clients Wish You Knew, But Will Never Tell You" by @hannahslapper bbh-labs.com/what-your-clien…
"Le steack-frites est passé à droite" ou comment nos modes de consommation nous positionnent politiquement lemonde.fr/m-perso/article/2…
"The great rebranding". Unmissable presentation from @benedictevans on future, present and past vision of tech disruption ben-evans.com/presentations
Un Effie pour Nissan LEAF! Congrats @mindblow & @nissanfrance !
Catégorie AUTOMOBILE | 🥉Effie BRONZE pour la campagne “Nissan Leaf” pour @nissanfrance par @TBWA_PARIS Nissan United #Effie2021 #EffieFrance
Qu'est ce que c'est beau la création
I’ve never seen anything like this on film before. Paul really has nothing at the 30 second mark—but 45 seconds later he’s got the makings of a hit single. xitter.gq/DarthYavin/status/1464…
Social is not about social anymore. It is about you and what you like. The concept of friends as a "content curation" tool becomes irrelevant when algorythms can make a better job at serving you content you like.
That's why Youtube is striving, that's why Titkok is striving, that's even why Amazon is striving (no content but product) > they are all based on an interest graph/algorythm. One that is actually good at knowing what you'll like.