Justin Beitler (@JustinBeitler) profile picture

Justin Beitler

@JustinBeitler

Octagon Media Rights Consulting

Joined September 2009
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Photo by Justin Beitler (@JustinBeitler)Photo by Justin Beitler (@JustinBeitler)Photo by Justin Beitler (@JustinBeitler)Photo by Justin Beitler (@JustinBeitler)Photo by Justin Beitler (@JustinBeitler)Photo by Justin Beitler (@JustinBeitler)Photo by Justin Beitler (@JustinBeitler)Photo by Justin Beitler (@JustinBeitler)Photo by Justin Beitler (@JustinBeitler)Photo by Justin Beitler (@JustinBeitler)
Interesting wrinkle with potential downstream effects for media rights in 2027. MLB programming becomes an increasingly important driver of primetime viewing during the summer months @Octagon
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Justin Beitler retweeted
Austin Karp (@AustinKarp) profile picture
Austin Karp@AustinKarpOct 15
The @NLL is taking its global streaming to @flosports in a multiyear deal. @Octagon advised league FloLacrosse channel also to be launched by platform sportsbusinessjournal.com/Ar…
FloSports adds NLL’s global streaming rights, creates dedicated FloLacrosse channel

FloSports adds NLL’s global streaming rights, creates dedicated FloLacrosse channel

The NLL was previously on ESPN in the U.S. There also remains the opportunity for a future linear NLL TV deal in the U.S. In Canada, incumbent linear partner TSN will remain in the fold with a game...

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27% opening weekend bump for the @premierleague on @usasports. We've seen similar increases following major tournaments in the past...can this become the norm? @Octagon
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If one of the legacy broadcasters is left without a chair when the NFL’s media-rights music stops, college rights available in the early 2030s could be perfectly positioned to fill the void.
Jon Wilner (@wilnerhotline) profile pictureJon Wilner
@wilnerhotlineAug 12
Fox won't enter into early negotiations with the NFL, a decision that has sweeping implications for college sports. (link below) "Now, what the NFL takes is a ‘known-unknown.’" "You can see the avalanche coming."
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All 4 major legacy media DTC segments are now profitable — Peacock just joined the club in Q2. But the paths differ: Paramount+ (+21.3% revenue CAGR) and Peacock (+38.7%) grew into profitability. WBD (+4.9%) and Disney (+2.9%) got there on cost discipline.
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I think this is so interesting. Weekends are the big OOH winner - makes sense intuitively, but neat to see it presented like this.
Andrew (@andrewelkadi) profile pictureAndrew@andrewelkadiJul 23
The FIFA World Cup brought fans together like few other events can — among recent championships, only the Super Bowl drew a higher out-of-home viewership share than the World Cup Final. Soccer’s communal nature is further underscored by UEFA Champions League’s out-of-home share.
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Hydration breaks - not the end of the world! Turns out, we're pretty ok with commercials during live sports. Thanks to Austin for including my thoughts. Great work by @andrewelkadi for nailing down this analysis.
Austin Karp (@AustinKarp) profile pictureAustin Karp@AustinKarpJul 1
Hydration breaks not causing Fox Sports to lose much of the FIFA World Cup audience (2-3%), per analysis from @octagon. Compare that with halftimes, which generally lead to a 14% drop sportsbusinessjournal.com/Ar…
World Cup Media Spotlight: Hydration breaks causing minimal audience decline for TV telecasts

World Cup Media Spotlight: Hydration breaks causing minimal audience decline for TV telecasts

Hydration breaks during the group stage of the FIFA World Cup had only a minimal impact on TV audience loss, and far less than the audience decline seen from halftime breaks of matches, according to...

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Nice use of minute by minute viewership numbers here. Hydration breaks nowhere near the audience loss of a typical halftime break.
Andrew (@andrewelkadi) profile pictureAndrew@andrewelkadiJun 25
Lots of discussion about FOX’s lucrative decision to show commercials during hydration breaks at the World Cup. Octagon analysis suggests only a small percentage of viewers tune-out during the ads and that viewership recovers after the return to play.
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Andrew (@andrewelkadi) profile picture
Andrew@andrewelkadiJun 16
League and network execs always want a Game 7, but the 2026 NBA Finals didn’t need to go the distance to put up monster numbers
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ESPN PR (@ESPNPR) profile pictureESPN PR
@ESPNPRJun 16
The '26 #NBAFinals finished as the most-watched since '98 & the most EVER on ABC! 🏆 Last Saturday's Knicks vs Spurs Game 5 on ABC drew 24.5M avg. viewers 🏀 Largest NBA Finals Gm 5 audience since '98 🏀 Up 157% from last year's Gm 5 🏀 Peak: 33M More: bit.ly/4uDnaNW
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Spo nailed it months ago
Rit Holtzman (@BenRitholtzNBA) profile pictureRit Holtzman
@BenRitholtzNBA22 Dec 2025
Sit back and enjoy, Knicks fans.
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Andrew (@andrewelkadi) profile picture
Andrew@andrewelkadiMay 28
The WCWS gets underway today in Oklahoma City with 2 games on ESPN and 2 games on ESPN2, plus ABC coverage coming over the weekend. The tournament has quietly become one of the best viewership stories in women’s sports.
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Quick math here: $50m/year for 8 games = $6.25m/game Based on this year's linear viewership & estimated rights fee, @Octagon has this year's First Four games valued at an average of $6.02m/game. Factoring in escalators + sponsorship categories, pricing aligns w/ current deal.
Austin Karp (@AustinKarp) profile pictureAustin Karp@AustinKarpMay 7
NCAA Tournament expansion means new $50 million/year in media dollars, but added sponsor categories for TNT Sports and CBS Sports to sell sportsbusinessjournal.com/Ar…
NCAA Tournament expansion means new $50M/year in media rights, but added sponsor categories for...

NCAA Tournament expansion means new $50M/year in media rights, but added sponsor categories for...

The NCAA will be receiving an adding $50M a season in media as part of men’s and women’s tournament expansion from 68 to 76 teams.

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8 *additional* games, I should clarify!
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Cool visual. Credit to NBC for growing the @KentuckyDerby audience throughout the broadcast.
Andrew (@andrewelkadi) profile pictureAndrew@andrewelkadiApr 30
As @NBCSports gears up for another Kentucky Derby, here’s a look at how audience builds on the network throughout the afternoon
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Andrew (@andrewelkadi) profile picture
Andrew@andrewelkadiApr 23
If past years are any indication, ESPN will garner more viewers than its sister network ABC tonight. The opposite is the trend for MNF games simulcast on both networks. Perhaps the studio show nature of draft coverage shepherds viewers to the longtime home of SportsCenter.
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David Rumsey (@_DavidRumsey) profile pictureDavid Rumsey
@_DavidRumseyApr 23
1st Round NFL Draft viewership since the record Covid year ⬇️ 2025: 13.6 million 2024: 12.1 million 2023: 11.4 million 2022: 10 million 2021: 12.5 million 2020: 15.6 million How many people will watch tonight? ABC, ESPN, NFL Network + streaming options.
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Cool to see the viewership relationship between the @MarchMadnessWBB National Championship Game and the @WNBA Draft. Consistent 6-7x multiple between the two events. Great work here from @andrewelkadi @Octagon
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What a great result for @TST7v7 on their new media rights deal with @NBCSports. Broadcast exposure (2x!) on @nbc. Excited for what's ahead, @ussoccer! @Octagon sportsbusinessjournal.com/Ar…
TST to make live broadcast TV debut with NBC Sports

TST to make live broadcast TV debut with NBC Sports

TST had been an ESPN property for the past two seasons after debuting with NBC Sports in 2023. The event has grown to feature three $1M winner-take-all competitions.

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The general assumption is that Nielsen's Big Data + Panel bumps up viewership, but that wasn't the case for this year's @CBBCrown Final, which saw a -9% decrease compared to the old Panel Only methodology. Either way you slice it, congrats on a strong year 2, @CBBonFOX
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We now have 2 examples in the last 6 months of Tier 1 properties seeing an initial viewership increase in their debut on a streamer. Nice one @andrewelkadi
Andrew (@andrewelkadi) profile pictureAndrew@andrewelkadiApr 2
Moving to streaming from cable once again delivers for a major property Ditching free-to-air for streaming has historically been a less reliable bet
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Do we REALLY love #MarchMadness upsets? @Octagon research suggests an inverse relationship between average per game viewership and the number of upset during the first weekend of both @MarchMadnessMBB and @MarchMadnessWBB
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