Kavish Lodha

“Find your competitors’ best-performing videos and copy them.” That’s the YouTube strategy a lot of business owners get sold. It’s called outlier theory. And using it as your entire business strategy is stupid. You can see how many views a competitor got. You can’t see how much money that video made, who booked a call, or whether anyone watching could afford their service. You’re copying a result without knowing whether it’s a result worth copying. Here’s where I’d start instead. Write down your best customers’ fears, desires, and specific problems. What keeps coming up on sales calls? What expensive mistakes do you help them avoid? What do they need to understand before hiring you? Build videos around those questions. Use your experience, your examples, and your way of solving the problem. That gives people a reason to choose you and gives everyone else something to copy. Then measure the path to a sale: Video → landing page with a sales video → application → booked call. For a focused B2B channel, we aim for 5%+ of views to generate a link click. For broader channels, our target is 1–3%. Then we target: 50% of people who start the application completing it. 80% of approved applicants booking a call. 80% of booked calls showing up. Those are targets. We track the actual results, including how many calls become customers. Views and retention help us understand whether the video gets attention and holds it. Clicks, applications, and sales tell us whether that attention is moving the business forward. Study other creators. Understand why their ideas work. But build your strategy around the problems your customers pay you to solve. Your competitor’s view count doesn’t tell you much