Family man and Digital Ad tech enthousiast, Digital innovation, programmatic strategy, machine learning & AI. @Xaxis @GoupM @Amsterdam
Amsterdam
Joined March 2009
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kevin van der Straat retweeted
From audio boom to audio bucks. Advertisers are planning to increase their spend in audio this year and beyond. Learn more: bit.ly/307mfLD
If you're at #AWNewYork, make sure you attend our audio panel TODAY at 1230 pm EST: bit.ly/305KfyF
Accountability in Marketing & the Future of Data | ExchangeWire.com lnkd.in/gk-svur
Waarom header bidding ook in Nederland gaat doorbreken lnkd.in/d_F25qG
kevin van der Straat retweeted
Vote today for @CasparSch. Our very own EMEA CEO @Xaxistweets is nominated for Digital Trading Leader of the Year bit.ly/1qX47yC
‘Starbucks bewijst: mobiele app is basis voor merkentrouw’ lnkd.in/eF3gsGX
Exposure Time: A New Standard for Measuring Digital Effectiveness? disq.us/95g16k
Light Reaction launches in Indonesia and Thailand, bringing mobile-first performance advertising lnkd.in/eWxxXya
kevin van der Straat retweeted
How Brian Lesser Built A Billion Dollar Digital Business Within WPP In Less Than Five Years via @forbes onforb.es/1jMDxEc @xaxistweets
. @LightReaction on the boat at the Amsterdam Light Festival! @MindshareNL @maxusamsterdam @GroupMWorldwide
Marketers’%20Relationship%20With%20Mobile%20Programmatic:%20It’s%20Complicated lnkd.in/esRkQTe
Sir Martin Sorrell: ‘Technology, data and content are key to spate of big media pitches’ lnkd.in/efqczB5