Kidd Aitken is the world's largest legal marketing consultancy specialising in legal directory submissions. We provide expert guidance to law firms worldwide.
London, England
Joined September 2015
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Visit our website for great client resources, connect with our team on LinkedIn and subscribe to our newsletter here: kiddaitken.com/
Great catching up with existing clients and new people in the festive (if freezing) Scandinavia where Daniel Kidd heard about the vibrant legal communities.
Here are his 3 takeaways for Nordic law firms looking to improve their legal directory process: kiddaitken.com/post/three-ta…
How lawyer website profiles boost legal directory submissions - buff.ly/3Xu0XTI
#LegalDirectories #LawFirmMarketing
Managing Consultant Kate Ledigo explains the the importance of legal directories rankings for a law firm and its lawyers - buff.ly/46ogWXg #LegalMarketing #LawFirmMarketing #LegalDirectories
Simple, actionable insights on the #legaldirectories process from our director, Jacob Aitken's conversation with Tim Girven of @thelegal500 which will help you write more persuasive, compelling submissions - buff.ly/3NBeiVR
How to write a winning legal award entry - in our latest blog post, we explain how to choose the right awards and write a compelling, persuasive submission to give you the best chance of winning - buff.ly/3J5Q1FF #LegalAwards #LegalMarketing #LawFirmMarketing
ESG is one of the most pressing issues of our age: it's essential we work now to secure sustainable future for all.
We are delighted to launch Kidd Aitken ESG, working with law firms worldwide to achieve change beyond compliance. Find out more:
kiddaitken-esg.com/#1
#ESG
We are delighted to share a new look for Kidd Aitken.
We have experienced huge growth over the past few years. So, as the world’s largest team of #LegalDirectory consultants, it was time for our branding to match.
Visit our #NewWebsite:
kiddaitken.com/
Have you seen Issue 001 of @LMW_Mag?
With Issue 002 on the horizon, we thought there would be no better time to revisit the publication’s inaugural issue.
We hope that as many of you will enjoy reading the next issue. Follow Legal Marketing World to be the first to read it!
There is just over a month until the Legal Marketing Association’s 2023 conference!
If you are attending, please stop by our booth to meet our team – and even pick up some goodies, including printed copies of @LMW_Mag.
Sign up to #LMA23 below: lma23.legalmarketing.org/Reg…
In the 2023 Chambers UK guide, we were pleased to see a new 'EDI Champions' table, recognising those 'who are contributing to making the world a fairer place'.
If you'd like to learn more about #GenderDiversity in #LegalDirectories, read our white paper: bit.ly/3JjiSqJ
With Chambers deadlines on the horizon, what can you do to ensure you successfully secure a ranking?
In our Best Practice Guide, our team of #LegalDirectory consultants - many ex-Chambers editors and researchers - offer their advice.
Download here: kiddaitken.com/best-practice…
As a client referee, you provide real-world insight into a practice group or lawyer’s expertise. But how can you best prepare for the interview?
Read our latest blog to learn about the client referee interview process for #LegalDirectory submissions:
bit.ly/3EtPtao
ALT Graphic reading 'How to prepare for a client referee interview'
#LegalAwards are a popular way of building a firm’s reputation. However, with the vast number available, how can you ensure your choice of award is reputable, and reap the many benefits of winning or being shortlisted?
Read more on our blog:
kiddaitken.com/what-are-the-…
How do you build a welcoming culture when your team is spread across 5 continents?
On our blog, Practice Director Emma Wainwright offers her experience helping to build a company #culture that unites our team, regardless of physical distance.
Read more: bit.ly/3KcX8NR
ALT Graphic showing the KA team photo in a location bubble over Earth. Black text on a white background reads 'Closing the distance: Building a remote-working culture'.
B Corp certification is an increasingly popular way for many organisations to demonstrate their social and environmental credentials. With ESG a priority for many law firms, is it time for more to join the #BCorp movement?
Read more in The Legal 500:
bit.ly/3I3fv5e
The Legal 500 is one of the world’s leading #LegalDirectories. Jacob Aitken recently sat down with Tim Girven, its Western Hemisphere Senior Editor, to discuss the changing legal landscape, the history of #L500 and more.
Follow us to be the first to watch their conversation.
ALT Jake and Tim, both wearing navy suits and white shirts, are sat across from each other in leather chairs. They are looking towards the camera.
Are legal directories worth the investment?
Pursuing a #LegalDirectory ranking requires investment of time and resource for #Marketing and business development teams alike. How can you ensure that the work is worth it?
Find out in our guide: bit.ly/40AZ1da
Earlier this month, Jacob Aitken spoke to 200 Year 9 school students about the opportunities that learning languages offers.
Thank you to all of the students for engaging so enthusiastically. We are looking forward to seeing the next generation of #LegalDirectory specialists!
ALT Jake speaking to a room full of school students.
We would like to congratulate all those who have achieved rankings in @AP_Legal500 2023 guide! We are particularly pleased to see many Kidd Aitken clients rank this year: some for the first time, and others achieving Tier 1 and Hall of Fame rankings.
#TheLegal500
ALT Legal 500 Asia Pacific 2023 firm rankings graphic. 12 practice areas achieved their first L500 ranking, 186 improved or maintained, 77 achieved Tier 1.
ALT Legal 500 Asia Pacific 2023 Individual Rankings. 61 Partners achieved their first ever L500 ranking, 225 either improved or maintained their ranking, 32 achieved a Hall of Fame ranking.