Kim Wilson

YouTube announcing they are going heavy on Ai… They are building AI tools to help creators come up with ideas, plan them out and even edit them. That leaves a question. In 5 years, will this be the workflow: 1. YouTube AI suggests idea & script 2. Creator films the video 3. YouTube edits the video 4. YouTube releases the video Do you think that’s the future of content creation?

YouTube is the most powerful platform ever invented. I uploaded this video almost 2 years ago and every single month it pays me $500-$1000. Here are my 3 steps to make evergreen videos: Step 1 - Choose a timeless topic If my goal is to make an evergreen video, I want to avoid time-specific content (E.g news, current trends) and think deeply about ''timeless topics''. What is something my audience cares about now, in 3 months and in 3 years? For example if your channel is about growing on YouTube. Here's two examples: Time-specific idea: Use The New Shorts Update To Grow Your Channel (January 2023 update) Timeless idea: How To Grow A YouTube Channel from Scratch (Full Guide) This is a simplified example, but paints a clear picture. A timeless topic is not tied down by a specific event or time period. And this applies to so many niches... People will still want to get six-pack abs in 3 years time, people might not care as much about the current workout fad. People will still want to learn how to invest and make money in 3 years time, but they might not care about the current hot crypto everyone is talking about. Step 2 - Avoid context-dependent material This step is overlooked all too often. Be very mindful about using language or other material which dates a piece of content. This can be as simple as avoiding talking about dates or time in your videos. E.g don't say ''Here's how to invest in 2020'' in your intro. This can go deeper too, try to avoid referencing specific cultural trends or events that may soon become dated. Your viewers of the future may not have the context of viewers now. Don't forget that. Step 3 - Hit a future-proof quality standard This one will be shorter, but think about this... If you want to make an evergreen video, your video not only has to be above the current quality standard of the competition now, but also in 1, 2 or even 3 years time. Try to future-proof your videos. MrBeast's videos from 2020 are still better than most content uploaded in 2023. --- Goes without saying but this is generalised, and not true of all evergreen videos... It's also worth considering that not every video needs to be (or should be) an evergreen video. That said, I hope this was helpful and made you think! If it did, like this tweet and I'll do more. I'll also pick someone who likes and give them all this video's ad revenue for the week! 💸