An independent marketing agency. Our digital hit makers work with innovative brands to deliver agile strategies and bold creative that drives business outcomes.
Beverly, MA
Joined July 2009
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Our Latest Hits | CSI
@CSIsolutions, a leader in the fintech and regtech space for over five decades, sought a website redesign and brand campaign launch to support the business’s 5-year market penetration goals…
Full case study: ⬇️
kingfishmedia.com/csi
In a world of information overload, capturing and maintaining a consumer's attention can be one of the hardest tasks for marketers. It is crucial for companies to streamline the customer experience in order to remove boredom from the customer journey…
Just like being a fan of a sports team, having a wide variety of ways to show enthusiastic support can enhance the brand experience.
By expanding the product portfolio, be it virtual or tangible goods, the emotional journey takes on a life of its own, bringing joy and shared experiences to customers and the wider world. You are now part of the club."
Full article: ⬇️
hbr.org/2023/03/remove-bored…
Customer perspective is shifting. Not only are consumers ditching brands which do not match their values, they are actively switching to ones who do…
"Brands that promote their values — especially values that align with their target audiences — benefit from appealing to conscientious consumers, who spend and invest with purpose…
Brands that reflect the principles of their customers proactively encourage loyalty, and appeal to new customers who are looking for ways to buy, in more authentic and purposeful ways."
Full article ⬇️
adweek.com/performance-marke…
In the wake of an extremely physically and emotionally taxing pandemic, Americans have come out with a new appreciation for self-care…
Don't worry, a human wrote this post… not ChatGPT. This AI technology is everywhere, and the digital marketing scene is no exception. With the rise we have seen in the “creator economy” AI technology is helping connect brands with creators…
AI hasn’t felt joy, smelled apples in Fall, or dived into cold sea water. Without emotional connection there is a limited ability to strategize around the human experience…
To rely on Chat GPT solely might make your work limiting, lazy, or bad for your clients. Use it to empower you, never to replace you.”
Read the full article here ⬇️
adage.com/article/digital-ma…