I spent 2.5 years racking up 2+ million views teaching design systems & UX design on YouTube. Now bringing that same energy to X. youtube.com/@UICollectiveDes…

There’s a whole generation of designers who’ve never felt Sketch crash with 2 hours of unsaved work.

Corporate design is where a “fast-paced environment” means a six-week review of different button placements

Anyone else present wireframes and spend the next 20 minutes explaining that the gray boxes aren’t the final design?

How should this work with a keyboard? What should a screen reader announce? These details belong in your design handoff. In my latest video, I walk through using Figma annotations to communicate accessibility requirements to developers.

2020: “Which Figma plugin did you use for that?” 2026: “Which AI model did you use for that?”

Every big company has a Confluence page called “Design Principles” last edited by someone who left in 2021.

6 months of research. 40 interviews. 3 rounds of user testing. Overruled by a 60 year old who “doesn't like the green.”

Corporate Executive: “Why do we need designers when AI can do this?” Also a Corporate Executive: “Why does our product look like everyone else’s?”

Execs want “data-driven design” right up until the data disagrees with them

our design system has 300 components and someone still built a custom button today

In 2 years, half of “AI-first” design jobs will be cleaning up what the AI actually designed first

Nothing ruins a meeting faster than hearing “I’m not a designer, but...” You just know the next 10 minutes are gone

Remember when prototyping meant linking 60 artboards with hotspots in InVision and praying nobody clicked the wrong thing during the demo

AI can build a whole app in 30 seconds and I still can’t get a stakeholder to reply to a slack message in under 3 days

asked AI for 20 versions of a landing page and ended up picking the one I would’ve designed anyway

my favourite feedback of all time is “it just doesn’t feel right” no follow up. no examples. just vibes

A senior designer is someone who knows which feedback to agree with and then quietly ignore.

We need a referendum on people taking meetings with both headphones in and unknowingly screaming at a laptop

Junior designer: “Why won’t they listen to me?” Senior designer: “What do they actually need to hear?” Principal designer: “Let them think it was their idea.”