Elton Judas

🧵Drip slide to doomsday🧵 1. flawed business strategy 2. lack of digitization - he could have grown by an e-commerce approach with few stores in remote areas 3. lack of growth plan and vision - invested in office blocks when half the country works hybrid - instead of apartments 4. brand remained stagnant - the actual product did not evolve/ innovate i.e. Yeezy is a brand that continues to innovate 5. lack of diversification -he could have launched clothes, sportswear, kids wear, comfort wear etc 6. lacked innovation - a designer streetwear sneaker that has only had one design style since it came out. 7. No strategic/ marketing partnerships - could have designed soccer boots for swallows, sporting kit, or partnered with other brands as well 8. no market expansion strategy for Africa or the world. South Africa alone can't sustain a mass consumption-based product. If he gets a bailout, he must go to Rwanda, Botswana, Mauritius, and China to learn about commercialization and economies of scale in business within current global economic parameters