Day 3 #BASummitSA 2019. Listening to Lori Silverman data guru: "Free the story from the data" - because when you keep that, the brain doesn't like it. Give sensory details people can put themselves 'into', to solve the problem. #storyproof
We need emotions to make a decisions.<3
Wow -- awesome keynote from Lori Silverman at #BASummitSA This mindmap goes no way to doing the talk justice, but I was keen to capture and share something :) Key takeaways for me: As BAs, we have a gap to fill in helping executives make informed decisions. The time is now