#Digitalmedia #ORM #publicity production, management + representation with a traditional #PR mindset for execs/pros or biz brands. Laurie tweets on @LauriePR.
Scottsdale, AZ
Joined November 2009
- Tweets8K
- Following608
- Followers674
- Likes509
Laurie PeharBorsh PR retweeted
15 Important SEO terms you must know (Save these)
SEO is an integral part of growing your business.
Even if you hire an expert to solve your SEO problems.
You still need to have a basic understanding of it.
Here are 15 terms that are a must to know:
Laurie PeharBorsh PR retweeted
How to Build and Maintain Remote Team Culture That Works ~@LollyDaskal bit.ly/3VSpbHR #Culture
#LeadFromWithin #Leadership #Management #HR #Success #Manager #Coaching
Laurie PeharBorsh PR retweeted
Marketers advertise on social, Social Sellers build relationships that make people NOTICE them @TBorreson11 buff.ly/3VpPXHk#digitaltrans… #digitalmarketing #digitalselling #socialselling #Marketing #MarketingStrategy #MarketingSuccess #MarketingTips #Marketing101
Laurie PeharBorsh PR retweeted
Thanks for telling it like it is @neilpatel!
I’ve been providing marketing/PR services for over 22 years too
And I agree. It's for certain that…
1. It’s not that easy to make quick money or become popular overnight
2. It takes a long time! you have to be consistent for years.
This is why marketing doesn’t work for 99% of the people out there.
I opened up my Instagram and typed in “marketing” in their search bar.
I looked at the first 10 videos they showed me… 6 of them were talking about how to quickly make $100,000 or more.
I’ve been doing this for over 22 years now.
I can tell you for certain that…
1. It’s not that easy to make quick money or become popular overnight
2. It takes a long time… you have to be consistent for years.
Marketing doesn’t have silver bullets.
And if you are lucky enough to find one, it won’t last long.
Marketing is about making tons of small iterative changes.
They add up overtime and it’s how you win.
The person flashing their income on the screen or bragging how they are flying on a private jet won’t get you there.
The one thing that almost all rich people have in common, they don’t care for others to know they are rich… it just brings more competition and issues in the long run. It’s better to keep your mouth shut.
Laurie PeharBorsh PR retweeted
The quickest way to get 1000 REAL followers who love to engage.
Whether it's a personal brand or a corporate brand, it’s hard to gain street cred without at least 1,000 followers.
Buying them does no good because they are junk followers who won’t engage, which will hurt your overall reach.
And you can’t just have a random 1000 people follow you because if your first 1000 followers aren’t the right type of followers, you won’t get the engagement, and it will again screw up your reach.
Here are 2 simple approaches work:
1. Go live with other people.
It’s really simple, hit up people to go live with on platforms like Instagram.
Their followers will start joining, and you will be seen as important as they associate their brand with yours.
You’ll get more followers by this.
You just have to hit up enough people.
If you DM 100 people, we see 18 responses on average.
11 will flat-out say no, and 7 want to learn more.
Out of the 7, 2 or 3 typically will go live with you.
2. Engage with other profiles and content that is about what you want to be known for.
For example, if someone posts something about marketing, I may engage in the comments and even respond to people who have questions… even if it is on someone else's post.
Just do those 2 things for a few weeks, and you should get 1000 followers.
It really isn’t that hard.
Oh, and of course, you have to post content. But posting alone won’t get you tons of followers.
But the above 2 things will help.
Laurie PeharBorsh PR retweeted
Consumer data shortfalls now the biggest obstacles to AI performance: Most consumers spend more on personalized CX, but few brands are capable (@twilio research) hubs.ly/Q02sMV900 #PR #AItrends #CX #DataQuality
Laurie PeharBorsh PR retweeted
Here are the top 10 signs of a weak Public Relations/Communications personnel:
1. Poor Communication Skills:
- Ineffective communication with internal and external stakeholders.
- Lack of clarity in conveying messages and responding to inquiries.
2. Lack of Proactivity:
- Reacting to situations rather than proactively managing and anticipating issues.
- Failing to stay ahead of potential PR challenges.
3. Limited Media Relations:
- Struggling to build relationships with journalists and media outlets.
- Inadequate media coverage and press releases.
4. Inconsistent Messaging:
- Sending mixed or conflicting messages that confuse stakeholders.
- Failure to maintain a consistent brand image and voice.
5. Reactive Crisis Management:
- Mishandling crises and not having a structured crisis communication plan.
- Delayed or insufficient responses to crisis situations.
6. Inadequate Social Media Presence:
- Neglecting social media platforms or using them ineffectively.
- Failing to engage with online audiences and respond to feedback.
7. Lack of Strategic Planning:
- Operating without a clear PR strategy or goals.
- Failure to align PR efforts with organizational objectives.
8. Limited Stakeholder Engagement:
- Neglecting to build relationships with key stakeholders.
- Ignoring feedback and failing to address concerns from stakeholders.
9. Poor Reputation Management:
- Inability to protect and enhance the organization's reputation.
- Mishandling negative publicity and damaging incidents.
10. Weak Measurement and Evaluation:
- Failing to track and measure the impact of PR efforts.
- Inability to demonstrate the value of PR activities and their contribution to the organization.
#PRFundiMasterClass
Laurie PeharBorsh PR retweeted
Don’t worry if your idea seems obvious. It might only be appearing that way to you. s.hbr.org/3P1psUb
Laurie PeharBorsh PR retweeted
The benefits of outsourcing marketing—and how to implement it into your business (Natasha Thakkar, @Oleeo_) hubs.ly/Q02pHbHS0 #PR #marketing #outsourcing
Laurie PeharBorsh PR retweeted
Shift efforts to executive social media management vs all corporate!
REAL audience connections happen when people in an organization share their own perspectives and insights.
It’s time to shift efforts to executive social media (and reputation) management.
#PublicRelations – at Scottsdale, AZ
Laurie PeharBorsh PR retweeted
“With transparent company communication, meaningful upskilling initiatives and strategic implementation, leaders and supervisors can effectively raise employee morale and reap the benefits of #AI”. – at Lake Havasu City, AZ
AI Workplace Integration: Contact Centers Require People-First Mindsets by @itsjustjono cmswire.com/contact-center/a…
Laurie PeharBorsh PR retweeted
An important insight from this piece: View the media as a space to enrich, not just exploit.
Building relationships has long fueled publicity through the media. As digital platforms expanded, this practice faded.
Time to get back to basics
news.crunchbase.com/startups…
Laurie PeharBorsh PR retweeted
Why SEO is a necessary component of modern PR strategy (@LarryAlton3) hubs.ly/Q029_1Pc0 #PR #SEO #PRstrategy #PRtips
Laurie PeharBorsh PR retweeted
🌟Elevating a personal brand in the digital media realm is a must for every business, professional & entrepreneur! 🚀📱
In today’s digital age, a robust online presence is a digital business card.💼🌐
#PersonalBrand #DigitalReputation
#PersonalPR
#DigitalPR
#BusinessStrategy – at Arizona, USA
Laurie PeharBorsh PR retweeted
Communications professionals must push for more cross-pollination between #marketing + #PR to create comprehensive/powerful #communications functions that drive business results!*
*Something I've been preaching forever!
@PRNews: ow.ly/gSAF50PI5kf
Laurie PeharBorsh PR retweeted
One of the key takeaways here: Focus on personal storytelling rather than dry corporate messaging, to get extreme levels of organic reach in a short time.
Leveraging the LinkedIn Algorithm for Maximum Exposure bit.ly/3Em4JFK
#linkedinmarketing #smm
Laurie PeharBorsh PR retweeted
Mindful and considerate email etiquette is a tangible way for leaders to show intention through their employee communications.link.ragan.com/45g5ifC
Laurie PeharBorsh PR retweeted
ChatGPT has 100,000,000+ users.
But almost NO ONE is using it correctly.
Laurie PeharBorsh PR retweeted
SEO isn't just about keywords. It's about understanding your audience and tailoring your content to their needs. #SEO #UserExperience #DigitalMarketing
Laurie PeharBorsh PR retweeted
What Should Business Owners Do If Lenders Suggest They Need Help?
Whether it's denial, fear or a combination of both, what the owner does next is essential to long-term survival.
Learn more: lnkd.in/gVzcYXRp
#businessowners #turnaroundmanagement #businessadvice
