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Branding & Marketing Rooted in ROI | A strategic branding consultancy focused on helping you stand out | #branding #marketing #consulting

Outside of Philly
Joined August 2014
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Here’s why your business needs proper brand guidelines. Many thanks to TAG partner @LatinAndCode for these insights! latinandcode.com/the-importa… #marketing #branding #brandingagency #marketingagency #phillymarketing #brandguidelines #marketingtips #marketingstrategies
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I have too many conversations with business leaders that do NOT have proper brand documentation; be it guidelines, a playbook, or a framework. 🤦‍♂️ Time to standardize and optimize your brand. #brandingtwitter #avtweeps #brandstrategy #marketingtwitter latinandcode.com/the-importa…
Some Friday wisdom from our "Marketing AV" columnist, @picanza of @LatinAndCode. #branding #avtweeps
"Branding is the process of connecting good strategy with good creativity." - Marty Neumeier Translation: Seek the harmony between the two and focus on providing value to your audience #branding #avtweeps #marketing #smallbiz #quotes #motivation
Stoked to have been part of this issue with true titans of branding. My piece is on being bold and why it’s my CTA of 2021. #branding #strategytwitter #marketingtwitter #brandstrategy – at Cherry Hill, NJ
"The New Role of Branding" Branders Magazine issue #20 out now with LEVEL C founders #MartyNeumeier & Andy Starr Check out this incredible edition! lnkd.in/e39xZzi #branding #brandstrategy #innovation #StrategicPlanning
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"Listen to that pot simmer. It smells amazing and is on it’s way to becoming a full-sensory brand experience" #branding #brandstrategy #restaurant #cooking 👉 latinandcode.com/the-recipe-…
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Steven Picanza of @LatinAndCode offers key strategies for creating a profitable content ecosystem. soundandcommunications.com/p…
Stoked to have been able to lead the branded content strategy for this project. Amazing things happen when great teams and ideas come together. W/ @LatinAndCode #brandstrategy #content #digitalsignage #avtweeps – at Ashland, NJ
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*WARNING* 🤩🤩🤩 Another day, another #brand workshop. #avtweeps #marketing #brandstrategy #avmarketing #avgeek – at Ashland, NJ
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Gearing up for a #brandstrategy session with a prominent membership group out of #Seattle ... #branding #design #avtweeps
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Hey #AVTweeps ... Here's your AV Marketing Minute for Thursday: When creating a piece of content, think about all the micro-pieces you can create. Mind map the content and always tie it back to a goal. Content for Content’s sake, sucks! #avmarketing #branding #avintheam – at Ashland, NJ
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Hey #AVTweeps ... Here's your AV Marketing Minute for Wednesday: When posting on social media, it's best to determine context per platform in addition to goals. Nothing is worse than a tone-deaf post with no clear CTA. #branding #marketing #avmarketing
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Hey Twitter Friends... I'm Hiring for a few key positions for my #ecommerce brand. #marketing #EmailMarketing #ecommercebusiness 👇👇👇 linkedin.com/posts/stevenpic…
When someone asks me "hey Steven, what do you do?" This is how I respond: #branding #brandstrategy #brandplaybook #avtweeps
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"Success usually comes to those who are too busy to be looking for it." -- Henry David Thoreau Translation: Work. Your. Ass. Off. #branding #marketing #avtweeps #smallbusiness
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With the right strategy, and the right guide, it is entirely possible to achieve high Google rankings for your AV company. In this free webinar, @JohnBertino will explain how. soundandcommunications.com/h…
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Don't miss it! May 21-22nd - #CovAID Business Festival with top entrepreneurs, entertainers, and athletes will share what is working for them now and how they are positioning themselves to come out of this crisis even stronger. covaidbusinessfestival.com/
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Next month I'm putting on a FREE webinar: The 2 ESSENTIAL marketing strategies every business must be executing on to not only survive, but thrive during these "WTF Times". w/ @1776 #branding #marketing #avtweeps #design Register for FREE 👇👇👇 latinandcode.com/1776webinar
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No webinars or workshops this week, but I'm in talks with hosting a MasterSeries w/ a large design association as well as a start-up incubator. More to follow! #design #branding #personalbranding #marketing #avtweeps
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“Amazing things will happen when you listen to the consumer.” –Jonathan Midenhall Translation: We have two ears and one mouth for a reason... Act accordingly. #branding #marketing #avtweeps
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