The website platform for small law firms.

Phoenix, AZ
Joined August 2008
Most attorneys have Google Search Console and Google Analytics installed and no idea which one to open. Here’s the split, in plain English.🧵
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And no, the numbers won’t match. A click isn’t a visit. Ad blockers block tracking. Analytics filters bots. Search Console only counts Google. Both are right. They’re measuring different things.
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Right now you have something you won't have again for years: an empty calendar. Spend one afternoon of it on the three decisions that follow your firm around. Name. Domain. Address. Each takes hours to get right and months to undo.
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Not sworn in yet? You can still do most of this. Buy the domain. Set up email. Draft the pages. Prep the profiles. Keep it all in staging. One line you can't cross: don't describe yourself as a licensed attorney before you're admitted.
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825 lawyers. That's how many of the 2,077 cases in Damien Charlotin's AI hallucination database involve attorneys, not pro se litigants. Roughly 4 in 10. Every one of them started as a reasonable decision to save a little time.
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The test most firms skip: reversibility. A misrouted CRM field gets fixed in a minute. A missed limitations date, a trust overdraft, or a fabricated citation doesn't get fixed at all. The higher the cost of being wrong, the more you need a person in the loop.
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