Here’s the ideal posting frequency for each social network (you’re not going to like the Facebook data). We analyzed 332,490 social media accounts in the last 30 days to figure out how often you should post on each social network to gain the most followers and engagement... X Post – 3 plus times a day X’s algorithm doesn’t restrict future reach if you post crap content. Post as many ideas as you have and use this platform to test what works, take what’s working, and post that on the other social platforms. From the data we looked at, videos in general also didn’t perform as well as text on X. Instagram Post/Reels – 1 to 2 times a day Stories – 2 to 4 a day Live - at least once a week If you post more than 2 times a day on Instagram we see it affecting the previous posts negatively. LinkedIn Post – 1 a day If you want to post on LinkedIn 2 times a day make sure you spread out your post at least 7 hours. If you post them too close to each other, it affects the previous post's reach. Hence the recommendation was once a day. TikTok Post – 1 to 3 times a day. Worse case you need to post at least every other day. If you don’t, you’ll find that it will take too long to build up momentum and your future videos won’t do as well even if the content is good. YouTube Post – 1 short a day and 1 long-form video a day Ideally spread them apart for at least 5 hours. By posting a combo of both your account will grow faster. If you post too frequently on YouTube and the quality of the content isn’t up to par, you’ll find that all your videos won't perform as well as they should. Facebook For this network, we couldn’t find patterns on what’s causing the most growth. The majority of the accounts weren’t doing well no matter how little or how much they were posting on a daily or weekly basis. Now, even though the above shows you how often you should post, keep in mind that the most important element is the quality of your content. Don’t just post because you know you need to post, make sure your content quality is top-notch.