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The Marketing Forum

@MKTForum

Connecting senior-level marketing leaders for networking, learning and bench-marking solutions. September 8-10, San Diego & May 7th, 2020 in NYC

 New York City
marketingforum.com
Joined October 2009
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Steve Lesnard Named CMO at The North Face: Talks Building a 100-year Brand premiergazette.com/2019/07/s… via @Premier Gazette
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business.com/articles/create…
Richmond Events Marketing Forums welcomes @Brainrider to the #Marketing Forum, September 8-10 at The Park @Hyatt Aviara @richmondevents #MKTWest19 lnkd.in/gCyGYaf
#marketing #mktwest19 | David Karp

#marketing #mktwest19 | David Karp

Richmond Events Marketing Forums welcomes @Brainrider to the #Marketing Forum, September 8-10 at The Park @Hyatt Aviara @richmondevents #MKTWest19

linkedin.com
Data & Marketing Association reviews effect of #GDPR changes thedrum.com/news/2019/07/04/… via @thedrum

Data & Marketing Association reviews effect of GDPR changes

thedrum.com
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Personalized #email #marketing: 5 keys to success adage.com/article/epsilon/pe…
Personalized email marketing: 5 keys to success

Personalized email marketing: 5 keys to success

Here are the five key areas that brands need to master in order to succeed with personalized email marketing.

adage.com
"Perhaps Facebook’s unveiling of its Libra currency has seen investors look again at cryptocurrencies with fresh eyes.” #libra #bitcoin #cryptocurrencies lnkd.in/gfirzcR

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"Based on the results of a comprehensive study, she said it’s a generation that will see through any inauthentic attempts to connect with them." #influencermarketing lnkd.in/gDC2UvZ

LinkedIn

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“If you buy $50 of Libra, your $50 makes its way to the Libra Reserve,” said Marcus. “It’s designed to be stable and confer values on Libra that makes it more like a traditional currency than any of the digital currencies are now.…lnkd.in/gGmsC4M lnkd.in/gRFBvB4
“These similar behaviors provide a unique opportunity for B2B and B2C marketers to cross-collaborate and learn from each other,” said Bruce Swann, group product marketing manager for Adobe Campaign. #b2bmarketing #b2cmarketing lnkd.in/gHy67jn lnkd.in/gvVudVa
Richmond Events Marketing Forums welcomes @webdotcom to the #Marketing Forum, September 8-10 at The Park @Hyatt Aviara @richmondevents #MKTWest19 lnkd.in/gRU52rR
#marketing #mktwest19 | David Karp

#marketing #mktwest19 | David Karp

Richmond Events Marketing Forums welcomes @webdotcom to the #Marketing Forum, September 8-10 at The Park @Hyatt Aviara @richmondevents #MKTWest19

linkedin.com
Where Are #D2C #Brands Investing Their #Marketing Dollars? emarketer.com/content/where-…
Where Are D2C Marketers Putting Their Marketing Dollars?

Where Are D2C Marketers Putting Their Marketing Dollars?

Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native...

emarketer.com
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Yup. lnkd.in/drYEUx7
Why AI Journey Mapping Is Critical For #Digital #Transformation via @forbes forbes.com/sites/danielnewma…
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Diane von Furstenberg Raises #Revenue with #Personalization destinationcrm.com/Articles/…
Diane von Furstenberg Raises Revenue with Personalization

Diane von Furstenberg Raises Revenue with Personalization

After an online overhaul, Qubit Pro and Qubit Aura were used to create seamless multichannel visitor journeys

destinationcrm.com
Just 10 weeks left to join us in San Diego (Sept. 8-10) for the fall Marketing Forum. For details, including who you can meet there, please click the Point Drive link. #mktwest19 #marketing #meetpeers #meetbuyers lnkd.in/ecxSdcF
"We’re getting down to creepy levels of personalization" lnkd.in/g_v_DPK

LinkedIn

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Chobani #CMO says it's 'not fair' to blame CMOs for #brand woes adage.com/article/podcasts/c…
Richmond Events Marketing Forums welcomes @FathomDelivers to the #Marketing Forum, September 8-10 at The Park @Hyatt Aviara @richmondevents #MKTWest19 lnkd.in/gbigZPV
#marketing #mktwest19 | David Karp

#marketing #mktwest19 | David Karp

Richmond Events Marketing Forums welcomes @FathomDelivers to the #Marketing Forum, September 8-10 at The Park @Hyatt Aviara @richmondevents #MKTWest19

linkedin.com
Wendy’s responds to Chance the Rapper with #socialmedia gold - PR Daily bit.ly/2VTNirI
"Part of his success, experts say, is his comfort with taking risks, which helps him in his day job as a gambler. "The real advantage I draw from my job is that I don't have a mental block about betting $38,314 on one trivia question," lnkd.in/g2mGsst
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