BU MBA Marketing Club

What a fantastic day! We are so grateful to all our wonderful speakers for making today's #MKinContext Conference a success! Their insights & experiences were invaluable! Thank you to all our attendees for joining us for this wonderful learning experience! #CuttingThruTheNoise

Always be the dumbest person in the room. #MKinContext #CuttingThruTheNoise

We're looking forward to seeing everyone at our Annual Marketing Conference tomorrow! #MKinContext #CuttingThruTheNoise #SnipSnip #BU #QuestromLife – at Boston, MA

"Where do the insights come from?" @AKigerV #MKinContext

"Focusing on short term is as important as focusing on the long term" @MelissaSaysSo_ Director US Advertising @AmericanExpress #MKinContext

"When analyzing digital campaigns you need to consider synergies and effects in non-digital parts of the business" @plemanh, CEO @_Ipsos US

"A problem half-defined is a problem half-solved". @TrivediSushant from @Gillette

"We try to make a Gillette razor the same anywhere, even considering cultural differences" @TrivediSushant, from @Gillette #MKinContext

2nd panel about to start: "Beyond the content: measuring content" #MKinContext

"Marketing is a mix of art and science, but it's becoming more science at a very fast pace" Neil Cohen of @Akamai #MKinContext

Learning so much from the speakers @JML1981 @pamelump @stropes !! #MKinContext #insights #Marketing