Kraft Heinz takes an omnichannel approach, aiming to provide a consistent experience across all channels and touchpoints. This podcast from @NRFnews discusses how a company can provide this consistent experience across a high variety of global markets.
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One travel company needed to validate and understand its targets in order to build its targeting strategies. With our insights, the company was able to develop targeted plans instead of settling for a least common denominator solution.
Read more below.
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Research minimizes the risk in your decision-making. The more information you compile, the stronger your business case. The right research can be the difference between a failed product and a course correction that saves your initiative.
Read more below.
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One of the most powerful characteristics your company can have— and one that we take pride in at MMR— is agility. We foster close relationships with our clients, anticipating their needs and context to adjust our frameworks and methodologies by all means necessary.
One well-known CPG company's goal was to build the brand’s image, so we conducted a multi-celled, sequential monadic test to determine brand recognition, breakthrough power, and communication effectiveness.
Get more details on this project below.
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Gen Alpha is gaining influence across categories, marketplaces, and industries, and it’s time that we consider them in our strategies. They’re more connected than ever, giving them a unique perspective as they interact with brands.
Get our POV below.
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“Buy Now, Pay Later,” is rapidly growing, with consumers opting to break down purchases into multiple payments to have more control over their budgets.
Get all the details in this deep dive from @HarvardBiz.
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Happy Valentine’s Day! 💝 Did you know the average U.S. consumer spends the most money on Valentine’s Day compared to any other holiday or seasonal event? In 2024, people spent an average $185.81 on Valentine’s Day alone.
Learn more below!
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When it comes to maximizing research investments, there’s one method we always find ourselves going back to: creating forward-looking strategies instead of backward-looking analysis. 💡
Use your research and market understanding to propel your business into a better direction.
One telecommunications company wanted to increase take rates, reduce failure rates, and boost overall satisfaction with the self-installation experience. We defined the CX barriers and beliefs, uncovering the drivers of decision-making.
Read more below.
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If you’ve been in the industry for a while, you remember the days where AI was pure imagination. 🤖🧠 With the widespread integration of AI, companies are forced to make changes to their own strategies.
Read more in this article from @Forbes.
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What’s more valuable than delivering a result? 🤔
Our response? A strong point of view. We’re committed to guiding next steps for our clients. In turn, they’re able to apply our research and guidance to better their business, service offerings, customer experience, and more.
For years, age has been a significant factor in determining your target audience. 👨🦳 But, the stereotypical notions of age are being flipped on their heads, causing a rise in age-agnostic marketing. Now, more than ever, context matters.
Read more. ⬇️
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One mortgage lender needed to know more about its target market in order to create tools tailored to its audience’s needs. We conducted a market landscape study, uncovering two groups for the lender to address in its educational materials.
Read more. 👇
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Today, we honor the life of Martin Luther King Jr. and his fight for civil rights in our country. His legacy lives on in our minds and our hearts, and we appreciate his endless sacrifice for equality.
At MMR, we appreciate each and every team member and their contribution to delivering actionable insights to our clients. The majority of us have worked on the client side, giving us an opportunity to connect and relate to the strengths and weaknesses of every project.
One of the most common challenges clients face is prioritization. Our approach changes based on the client we’re working with. It’s essential that we tailor our methodologies to the specific project to provide the most valuable insights.
Learn more. 👇
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Congrats to Shelly for 9 years at MMR! 🎊
Shelly's expertise in technology, communications, and service industries support her passion for making clients' jobs easier. These skills from her extensive experience on both the client and research sides of the industry.
Changing your product’s packaging is a big decision, and choosing the wrong design can come at a cost. 🥫 For one CPG company, a package redesign resulted in a sharp sales decline among their existing customer base.
Get the scoop in our case study below.
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Are you looking for new ways to inspire innovation? This article from @Forbes shares that it’s not all about brainstorming ideas, but instead creating an environment where they thrive. It’s up to business leaders to inspire team members to do the same.
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