Author, VISIONARY Co-Author, ROCKET FUEL (with Gino Wickman) #Visionary + #Integrator = Rocket Fuel. Get everything you want out of your business.

Flower Mound, TX
Joined May 2009
If every decision needs you, you built a ceiling.
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A founder told me, "My gut said to hire them, and I was wrong twice." His gut built the company. It just had almost no reps on hiring a #2. On your second in command hire, move when your gut and the data agree.
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A mentor once asked me, "If your energy is the fuel for your company, how full is your tank?" I didn't like my answer. I'd been showing up earlier, staying later, missing family stuff. I called it commitment. Here's the check I run now. 3 gauges: Body, Mind, Spirit.
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Score each one from 1 to 10. Honestly. Fill the lowest one first. One gauge, one month. When one slips, the others follow. You'd never run your best machine until it broke. Why run yourself that way?
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You can only improvise on Saturday what you drilled all week.
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A founder apologized for not being able to multitask. He'd parked three big projects until one key seat was filled. He called it a weakness. I call it sequencing.
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1/ My dad was a small-town doctor in Poteau, Oklahoma.
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8/ You jump into decisions your team already owns. First drag, then confusion, then resentment.
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9/ Every one costs you twice. Your team pays in confusion. You pay in freedom. Which one did you do this week?
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1995. One final investor closed out the round for my cyber cafe. When we needed money to grow, he said no to everything. No new money. No buying him out. No selling to him. Ever since, I read every term sheet for one more thing: what can they stop me from doing?
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A survival instinct that served you at $2M will strangle you at $15M.
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A client texted me a photo with four words: "Hello from the AT." The Appalachian Trail. Months away from his company, a stretch at a time. That's the freedom I want for every founder I work with.
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1/ Most founders build one rung of the Freedom Ladder, then wonder why they're still stuck. There are 4. And most founders start on the wrong one.
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5/ Propel Your Business. Clear owners, a steady rhythm, numbers everyone can see. Most founders start here. Turns out, it's the last rung.
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6/ Structure fuels freedom. And it all starts with clarity. Which rung are you stuck on?
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