Mark Mason

Did you know AI can turn a YouTube video into a full week of tweets? Paste the transcript into Claude or ChatGPT and ask for seven tweets, one for each day. Read them all, and cut any line that says more than you said.

Always put your business need before the technology. Ignore features until you need them. Full video: youtu.be/fJ67eI_4wbQ

We don't tell Claude how to do things. We tell Claude what we want. Just describe the outcome you want and let Claude find the solution. Full video: youtu.be/fJ67eI_4wbQ

I asked Claude to audit my wife's website right before we went to dinner. It found a very important broken link that pointed to the contact form, of all places. Full video: youtu.be/fJ67eI_4wbQ

If you want to set up Claude for your small business, the very first thing you need to do is tell Claude about your small business. New video, no coding: youtu.be/fJ67eI_4wbQ

Did you know AI can turn your YouTube video into a blog post? You did the hard part already when you made the video. Now the video can sit on your website also as text for everyone who'd rather read.

One angry review is a very bad day. Six about the same thing is a trend, and something you can fix. AI can read your Google reviews and show you the pattern. Then check the results: AI can miscount.

About 85% of consumers would rather talk to a real person than AI when they contact a business. Klarna replaced 700 agents' worth of work with AI, then hired people back for the hard calls. youtu.be/GPYRhlCwn4Q

AI can clone your voice, your video, even your expertise. It can't go to a card show in Texas and hear a kid ask a stranger for a card. AI can copy what I've said, but it can't live what I'll say next. youtu.be/GPYRhlCwn4Q

If everybody has the same AI, how do you stay different? Look for the human pieces. People don't usually remember what you did for them, but they always remember how you made them feel. youtu.be/GPYRhlCwn4Q

A kid asked a total stranger for extra cards. The man had some and gave them to him, and the kid lit up. That's the kind of thing AI simply can't provide. Full video: youtu.be/GPYRhlCwn4Q

How do you stand out from your competitors when every one of them has the same AI that you do? New video: youtu.be/GPYRhlCwn4Q

Claude is very good at writing and controlling your computer. ChatGPT just caught up on computer control. Claude still doesn't do images well, so I pay for both. Full video: youtu.be/ZVAF525Tp54

Most people use AI like a search engine: tell me about this, help me write this paragraph. The unlock is having AI actually do things for you, connected to your tools. Full video: youtu.be/ZVAF525Tp54

A year ago I thought picking the right AI model mattered a lot. Now I don't. They'll all be good enough for your business. Ignore the AI-bro FOMO: it just needs to do the job and be cost effective. Full video: youtu.be/ZVAF525Tp54

I hate filing quarterly sales tax. Now Claude gets the data, computes what we owe, fills in the state website and tells me to check it and push the button. Full video: youtu.be/ZVAF525Tp54

Claude watches my wife's Instagram. When she posts a photo shoot, it drafts a blog post in her voice, saves it in WordPress and emails her the link. AI that comes to you with the work done. Full video: youtu.be/ZVAF525Tp54

Only $20 a month for AI? Already on ChatGPT or Claude: stay there. Run on Google: Gemini fits. My own $20 goes to Claude, every time. Full video: youtu.be/ZVAF525Tp54

Is the $20 AI plan enough? For almost everyone, yes. Upgrade when you keep hitting the limits and more AI would get more work done. $20 to $100 is $80 more: will it earn you $80? Full video: youtu.be/ZVAF525Tp54

I pay for ChatGPT, Claude, and Gemini. Which one should a business owner keep? My answer, and why how you use it matters more than which one you pick: youtu.be/ZVAF525Tp54