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🚨 BREAKING NEWS: my non-compete is up!!
& the ad agency model has done more harm than good, since I sold my ROAS-increasing, award-winning ad agency to private equity 4+ years ago.
So, introducing: maxsmediabuyers.com
MarketingMax.com retweeted
Hiring: Thinker-writer
$80k starting comp - fully remote.
You're a fit if you have:
- Read 100+ books.
- Gone viral on X by writing authoritative pieces on specific topics.
- Chatted with at least one founder doing $10M+ in sales.
- Written thousands of posts, articles, essays.
- Also required being a native speaker
Identity Labs helps CEOs of $10B+ companies share their greatest ideas, insights, and experience. We've worked with Deel, Gamma, Airwallex, Pocket FM, Lovable.
The job is to help founders articulate their story & vision. You'll interview them, become their thought partner, and handle the relationship.
These founders are extremely thoughtful and smart. We expect you to write industry-defining and narrative-shifting pieces. You need to be a clear thinker, analytical, and a top 1% writer.
It's a very demanding role, but if you enjoy writing and business, it's a dream.
DM me if you are a fit
___________
A few big ideas & innovations account for the bulk of progress.
In the 19th century, industrialization, evolution, electricity.
In the 20th, antibiotics, information theory, the transistor, internet.
The ones that will define the 21st century are being created by entrepreneurs. However, they are typically too busy to get what's in their heads onto paper. We work closely with them to help them bring ten of those ideas into the world.
Identity Labs is setting the agenda in tech.
Distribution carries more leverage than labor or capital. A great product is no good if nobody knows about it. It's our job to help our partners be the talk of the town in a tasteful way.
We are very meticulous when deciding who to hire. Identity Labs is at the very top of the industry, and we are only 15 people. We believe our track record is singular, which we owe entirely to the quality of our team.
Question:
So how would you recommend somebody to actually identify who their competitor is?
Because it feels like people can think because they're in the same space.
How can you actually identify who a real competitor to your brand is?
My 2 cents:
Ask people on sales calls who else they're talking to.
Who else are talking to?
And then they'll say, I don't want to say.
Tell me.
I'm not going to give you 400 reasons why we're better than them.
I'm just genuinely curious.
Like, who are we going up against these days? And then they'll name drop a few. And then instead of saying, yeah, they're expensive, or instead of saying, yeah, we're better in this way, shape, or form, if you ask the question at the end of the call, and obviously this is B2B, but if you have to ask the question at the end of the call, then you can say, we've been on the phone for thirty minutes talking about, you know, how we can help you.
What do you think are the differences between us and them?
Now you're living rent-free in their head because then they're going to leave the call thinking, yeah, they are different.
PowerPoint is so 1995
Templafy is 2030
Generic AI can read your rules, but every output is still new and different. Templafy produces the same quality brand elements, content, and knowledge every time.
Not to mention: 3,000+ icons, thousands of professional images, and my favorite part?!
50+ consultancy-grade smart art designs, expert layouts. Check them out in the first comment :)
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With Templafy Team, build and share AI Agents that create editable PowerPoints using your company's knowledge and templates.
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MarketingMax.com retweeted
Your dream customer is lurking on social.
So make sure what you post establishes you as an expert.
I tell all my clients that the sales process starts wayyyyyyy before they get on your demo/intro call.
Your dream customer is lurking on social.
So make sure what you post establishes you as an expert.
I tell all my clients that the sales process starts wayyyyyyy before they get on your demo/intro call.
** 3️⃣ WAYS I CAN HELP YOU ↙️
1. Increase your ROAS: bit.ly/maxsads
2. Free daily marketing tips: bit.ly/3JAn0VU
3. generate & nurture your leads: bit.ly/3JD4fRA
About me: MarketingMax.com/?utm_source…
Question:
- One of your Twitter followers and Instagram followers, they said, I have 40,000 Instagram followers, zero sales. They said, What am I doing wrong?
My 2 cents:
- I think my guess is if you have 40,000 Instagram followers and you're selling some sort of product or service or coaching offer, whatever it is, but you're not getting any sales, it's probably because you're too afraid to actually sell.
So Gary V talks this talks about this a lot.
Don't be afraid to post on the other side of it.
You can't be afraid to sell.
My yoga instructor, literally the woman that works with me every single Monday afternoon, it was Tuesdays, now it's Monday.
She has like 20,000 Instagram followers and she asks me, how do I convert more of my subscribers into people to take my online yoga training courses or classes? And I learned that when she has these courses every quarter, these yoga teacher trainings, she posts one Instagram story about it.
Not how this works, right?
People need to see or hear your brand at least five times before they even decide if they're going to purchase or not.
So post more in genuine ways.
Don't just put a link, hey, buy my thing.
Say here are three reasons why I created this.
Here are five reasons why I think you should buy it.
If you check off all three of these boxes below, you're probably a good fit to get value out of this thing, right? Come up with more clever softer ways to promote whatever it is that you're doing.
MarketingMax.com retweeted
Marketing isn’t about being the best.
It’s about being first.
Or being the most different.
Or being the most loud in the space.
In a perfect world? All 3!
X-Acto knives > Swiss Army knives
Everyone's building one AI that does everything.
As a long time @RiversidedotFM customer, I’m glad to see them go the other way
Four specialist agents for video and nothing else, no jack of all trades content/marketing agent slop!!
🤝 Paid partnership
Meet Riverside Agents, the first AI production team built only for video.
Producer preps the session, Editor creates the full edit, Clipper cuts the best moments, and Marketer gets it live.
They’re experts at video and know how to take your content to the next level. You call the shots.
Watch the demo:
MarketingMax.com retweeted
If you want more money
Spend more on meta & google ads
It’s that simple. This tweet is for myself
Marketing isn’t about being the best.
It’s about being first.
Or being the most different.
Or being the most loud in the space.
In a perfect world? All 3!
** 3️⃣ WAYS I CAN HELP YOU ↙️
1. Increase your ROAS: bit.ly/maxsads
2. Free daily marketing tips: bit.ly/3JAn0VU
3. generate & nurture your leads: bit.ly/3JD4fRA
About me: MarketingMax.com/?utm_source…
MarketingMax.com retweeted
I think most marketers will still get this wrong going into 2027:
Don't spend 100% of your time on ads.
Spend 50% of your time on ads and 50% of your time optimizing the landing page you are sending people to
Without googling!
Do you know what the acronym
“ABM Marketing” stands for?
59%Yes
41%No
73 votes • Final resultsQuestion:
We've been in the marketing game for a while, but "hey, we made too many", I see probably six, seven, eight brands a day on Meta using that as their hook. At what point does it just become disingenuous?
My 2 cents:
This is one of my biggest pieces of advice for every company on planet Earth.
Stop copying your competitors.
The whole point of marketing is to stand out.
That's the whole point.
To give people a reason to choose you over your competitors.
Yet every company, we have like 40 active clients on retainer now for our for our ad agency and every company says, go look at with this brand, our our like highest revenue competitor is doing, copy their ads, copy their this, copy their that.
Then you blend in.
And when they're running a sale that says we made too many, now we're at 50% off for a limited time, and you say that, now you're the same as them.
Use your thinking cap or use Claude, but find a way to be different in your sales, in your product names, in your website design.
Even in the colorways of your clothes, if you sell clothes, like whatever it is, do not copy your competitors.
We did $12k in ad sales this week
& booked 9 calls for our agency, absolutely free.
Build your list people.
I think most marketers will still get this wrong going into 2027:
Don't spend 100% of your time on ads.
Spend 50% of your time on ads and 50% of your time optimizing the landing page you are sending people to
** 3️⃣ WAYS I CAN HELP YOU ↙️
1. Increase your ROAS: bit.ly/maxsads
2. Free daily marketing tips: bit.ly/3JAn0VU
3. generate & nurture your leads: bit.ly/3JD4fRA
About me: MarketingMax.com/?utm_source…




