Head of Paid Marketing by day, Freelancer by night 👑 I spend at least 60 hours a week in PPC accounts.
Joined April 2019
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#PPC #GoogleAds #BingAds #MicrosoftAds #FbAds #Analytics
Ask me a question?!?!
#DigitalMarketing #SearchAds #PPCchat #PaidAds #Marketing #SEO #Business
Joined the thread bangwaggon.
Follow me on there, where I will try harder to force myself to tweet or thread, should I say.
🙂
threads.net/@mathew.walters.…
Advice I would give to new people in PPC.
Don't worry if the suggestions you apply from the PPC guru you follow don't work for your clients.
Every client is different, and not 1 strategy suits all.
Test, take risks & react fast.
#PPC #PPCadvice #PPCProfessional #PaidAds
Happens often, junior & mid level PPC execs who manage these accounts, have no clue about tracking or even how to check the legitimacy when they inherit or set up accounts.
It is made worse that the top level in the companies CBA to even show/teach them.
Mathew Walters retweeted
Getting started with YouTube Ads? 📺
Trying to uncover why results aren’t better? 💯
Here’s what I’ve learned about running video campaigns.
SEVEN things about YouTube Ads that I wish I knew sooner:
#PPCChat #GoogleAds #YouTubeAds
ALT YouTube Ads
Mathew Walters retweeted
A search for “marathon training plan” in Google probably means they need running shoes, fitness trackers, etc.
But on YouTube they might want to watch Shorts about what people ate to prep.
There’s no way to be sure of intent, so the “next step” has to be truly compelling.
Mathew Walters retweeted
Live from #GoogleIO
Generative AI capabilities in Search are coming soon 🥳 Read about what this means for Search Ads today and in the future → goo.gle/42ESle4
Mathew Walters retweeted
GenAI capabilities are coming to Search.
In a new experiment in Search Labs called Search Generative Experience (SGE), AI-powered snapshots will show key info. You can click links to dig in or ask follow-up Qs in a new conversational mode. #GoogleIO 1/3
I just let Google Ads create a responsive search ad for me!
I feel dirty!
The ad was not great, but it was useable enough for me to test it out.
Obviously, they don't do pins, so I had to edit this and some headlines.
But I feel like a traitor 🥶
#GoogleAds #RSA #PPC
Mathew Walters retweeted
I talk to eCommerce founders almost every day.
I am shocked that 90% of them haven't calculated how much they can afford to profitably acquire a customer.
So let's break down a simple way to work it out.
Still need to switch from #GA3 goals to #GA4 goals?
When importing/setting up a goal to replace GA3 in Ads, add this as a secondary goal (not primary).
Let the data build up then switch to primary.
#PPC pros will know this, but starter levels may not.
#Marketingtwitter #DM
Brand campaign tip:
Want to run a brand campaign but skip existing users?
Run a manual brand campaign, add a remarketing list (all users) and exclude this audience or reduce the bid by 90% your choice.
#PPC #GoogleAds #PPCTips #DigitalMarketing
Game changer 🤓👑
Performance Max Asset Group Reporting is rolling out! We're seeing this in some of our accounts! 💥
Super excited about this!
#PerformanceMax #GoogleAds #PPCChat
xitter.gq/MenachemAni/stat…
🙌🏾 I try to preach this. Just keep it simple.
Any time I speak to my clients who don't know the jibber jabba, I ensure I go slow and try to speak their language (which is tough as I can barely speak my own 🙂)
Marketers on LinkedIn talk like they’re part of some secret cult.
The Q3 demand gen effort for our ICP resulted in the best product led dark funnel.
Sounds very professional!
Thanks to our ACV gated leads the go to market prospects got a 150% pipeline increase.
Too bad most of their potential customers can’t understand what they’re saying.
Mathew Walters retweeted
For cheaper Facebook ads, do this:
Let's say you sell Stilton cheese
Create a 'self selecting' page called: I LOVE Stilton Cheese
Run a broad campaign for dirt cheap page likes ($0.10-20)
After 1000+ likes, advertise your Stilton Cheese to a 2% lookalike of your page likes
My #PPC platforms breakdown:
#GoogleAds = Instant sales/leads & awareness/reach (B2B/B2C)
#MicrosoftAds = Instant sales/leads (B2B/Elder B2C)
#FacebookAds = Awareness/sales (B2C)
Twitter/Insta/TikTok = Awareness (B2C)
#LinkedInAds = Reach (B2B)
#AmazonAds = Sales (B2C)
#BroadAd
An #RSA ad with no pinning.
Non pinned RSA's are the equivalent to a broad matched KW but on the ads side. They can be good sometimes, but the other 80% of the time 👎🏾.
#Tip: You can hack your ad score by adding a KW insertion (if you care that much).
#PPC #GoogleAds