Mathews Mpete

Carol Tshabalala lands CEO role at iME as she transitions from Sports Broadcasting to Tech Leadership Renowned South African media personality and sports broadcasting heavyweight Carol Tshabalala has taken a major leap into the corporate technology space after being appointed CEO for Africa at fast-growing video technology company iME, marking a significant career shift from the studio to the boardroom. The announcement was made by CEO Tandi Potgieter. "Tshabalala will help drive iME’s emerging markets strategy by identifying scalable opportunities across media, sport, business, and digital communities, while advancing the company’s broader vision to create a connected future using video technology." The appointment places Tshabalala at the forefront of iME’s continental expansion strategy, where she will be responsible for driving market development, forging strategic partnerships, and overseeing regional execution across key African markets. iME, a UK-based firm, specialises in video-driven digital solutions, including one-way interview platforms, live streaming, video calling, and content distribution technologies, tools that are increasingly central to business communication, recruitment, and media production in a rapidly digitising global economy. Tshabalala brings more than two decades of experience in broadcasting, having built a formidable reputation through her work with major platforms such as SuperSport and Premier League Productions, as well as covering global sporting events. Widely known as the “First Lady of Sport” in South Africa, she has been a pioneering figure in African sports media and was notably the first African to host the FIFA Ballon d’Or in 2011. Her move into a chief executive role reflects a broader trend of media professionals transitioning into leadership positions within the technology and digital communications sectors, particularly as video and streaming platforms continue to reshape industries. buzzlifenews.com