Moving Media! MaxAxion sells a blended catalogue of owned, group and third party mobile, social and online media to brands, agencies and advertisers.
South Africa
Joined February 2014
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Programmatic is meant to find (without bias) the combinations of placement, creative and message that drive the highest return on investment and drive the advertisers’ most important business goals. #programmatic
adweek.com/digital/6-ways-to…
Reaching consumers digitally has never been more important or more challenging, and programmatic looks to be the key to driving meaningful digital engagement in 2019. #programmatic
forbes.com/sites/forbestechc…
"Those responsible for spreading the word about products or services are going to have to work more innovatively to accomplish their goals." #programmatic #mobile
entrepreneur.com/article/326…
In the US, brands' investment in mobile video is forecast to reach $12.6bn in 2019, up 37.1% from an estimated $9.2bn in 2018 and equivalent to 67% of all online video spend in the country. #programmatic
thedrum.com/news/2019/01/24/…
Marketers need to understand the differences between mobile web vs. app so they can use both appropriately. The way consumers use apps is more experiential, personalised, and geared towards m-commerce. #programmatic #mobile
martechseries.com/mts-insigh…
Programmatic ad spending is rising firmly, with $70bn spent in 2018 alone. Last 12 months saw the emergence of new trends and major transparency initiatives driving the market. #programmatic
adotas.com/2019/01/2018-reca…
The growing popularity of in-app advertisements is one of the major factors driving growth in the market. The high amount of time spent on apps have attracted advertisers to focus on in-app advertisements of their products and services. #programmatic
globenewswire.com/news-relea…
Properly implementing programmatic advertising requires a team that combines significant talents, knowledge and experience to overcome barriers and move the needle for marketers' businesses. #programmatic
adexchanger.com/data-driven-…
"Programmatic technologies offer new and unprecedented opportunities to capture demand well beyond the reach of an in-house sales team. They allow advertisers to strategically place banner ads in front of the right audience, based on real-time data."
bizcommunity.com/Article/196…
"As TVs get smarter, the information they contain only becomes more valuable. Marketers can now target specific audience attributes to determine who’s buying products from TV campaigns." #programmatic #tv
exchangewire.com/blog/2019/0…
Hulu has launched a new private programmatic marketplace, which will be powered by Telaria. As a result Hulu to get access to real-time information and diagnostics, allowing for iteration and quick changes to the ad products. #programmatic #hulu
mediapost.com/publications/a…
"As AI continues to revolutionise the digital landscape, marketers will increasingly depend on this technology to maximise consumer reach and sales." #programmatic
adweek.com/programmatic/how-…
A study has highlighted that there will be additional focus on new programmatic channels; i.e. advanced TV, and digital OOH, with 77% of respondents have stated they will increase spend in these areas.
marketing-interactive.com/fe…
Native advertising still plats a significant role in the marketplace as a premium ad vehicle that emphasises quality of consumer engagement over the inconsistency of the open exchanges. #programmatic #nativeadvertising
adweek.com/programmatic/nati…
As the open marketplace’s performance and safety has improved, the value of these basic private marketplaces has diminished. #programmatic
adexchanger.com/online-adver…
"In the coming year, we have to continue to unlock the greater potential of programmatic for audiences outside of our tight-knit ad tech bubble." #programmatic
adage.com/article/opinion/re…
"Now another technical change is on the horizon that promises to remake programmatic again: publisher-direct connections or publisher exchanges..." #programmatic
adexchanger.com/the-sell-sid…
The maturing of programmatic AdTech will continue and most likely intensify in 2019 with both the sell side and buy side raising expectations and directly influencing the AdTech ecosystem. #programmatic
martechadvisor.com/articles/…
Owning third-party verification could ensure that advertisers are braced for the ad-buying innovations and disruptions that are predicted to come in 2019. #programmatic
digiday.com/marketing/progra…
Those experienced with programmatic buying insist that it should not sit on its own. Programmatic buying should rather be seen as a tactic supported by the marketing strategy. #programmatic
econsultancy.com/getting-sta…
