Max Starkov (@MaxStarkov) profile picture

Max Starkov

@MaxStarkov

Hospitality & Online Travel Tech Consultant & Adjunct Professor at NYU Tisch Center for Hospitality

 New York City
linkedin.com/in/maxstarkov/
Joined January 2009
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Shame on these senators for voting against banning men in women’s sports! Ideology makes you blind, indeed!
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Check out my latest article: What will be the impact in hospitality of Google abandoning its vision for a future without third-party cookies? linkedin.com/pulse/what-impa… via @LinkedIn
What will be the impact on hotel marketing of Google abandoning its vision for a future without...

What will be the impact on hotel marketing of Google abandoning its vision for a future without...

by Max Starkov Background Google just announced it was abandoning its quest to remove support of third-party cookies in its popular browser Chrome after four years of delays to find an alternative,...

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Check out my latest article: Is Branditization of the Hospitality Industry inevitable? linkedin.com/pulse/branditiz… via @LinkedIn
Is Branditization of the Hospitality Industry inevitable?

Is Branditization of the Hospitality Industry inevitable?

By Max Starkov Recently, both Hilton and Marriott announced their 2023 financial results. Good news all around.

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What level of digitization is optimum for the hospitality industry? | By Max Starkov hospitalitynet.org/opinion/4… via @hospitalitynet

What level of digitization is optimum for the hospitality industry?

Recently, a major hotel chain top executive stated that "Hospitality will never be fully digitized.” I agree 100%. Hospitality, like all other industries with physical assets, simply cannot be fully...

hospitalitynet.org
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Check out my latest article: What level of digitization is optimum for the hospitality industry? linkedin.com/pulse/what-leve… via @LinkedIn
What level of digitization is optimum for the hospitality industry?

What level of digitization is optimum for the hospitality industry?

By Max Starkov Recently, a major hotel chain top executive stated that "Hospitality will never be fully digitized.” I agree 100%.

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Check out my latest article: How will Apple’s new Vision Pro AR/VR headset impact hospitality? linkedin.com/pulse/how-apple… via @LinkedIn
How will Apple’s new Vision Pro AR/VR headset impact hospitality?

How will Apple’s new Vision Pro AR/VR headset impact hospitality?

On February 2, 2024 Apple started selling its Vision Pro in the U.S.

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Check out my latest article: Why Rate Parity Still Has To Be "The Law Of The Land" In Hospitality? linkedin.com/pulse/why-rate-… via @LinkedIn
Why Rate Parity Still Has To Be "The Law Of The Land" In Hospitality?

Why Rate Parity Still Has To Be "The Law Of The Land" In Hospitality?

by Max Starkov There was a recent discussion on LinkedIn about the need for maintaining rate parity in hospitality and its implications. Just to clarify for the non-revenue management folks here,...

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Check out my latest article: Why hoteliers should not allow the OTAs to hijack their group business linkedin.com/pulse/why-hotel… via @LinkedIn
Why hoteliers should not allow the OTAs to hijack their group business

Why hoteliers should not allow the OTAs to hijack their group business

The OTAs have been trying to enter the leisure group booking market for decades now. Traditionally, hoteliers have been reluctant to allow the OTAs to enter the lucrative group market, limiting their...

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Check out my latest article: Can a hotel pass with UNLIMITED STAYS exist in hospitality? linkedin.com/pulse/can-hotel… via @LinkedIn
Can a hotel pass with UNLIMITED STAYS exist in hospitality?

Can a hotel pass with UNLIMITED STAYS exist in hospitality?

Frontier Airlines, a budget airline based out of Denver, Colorado, announced an "all you can fly" promotion that offers pass holders unlimited domestic flights, including to Puerto Rico. The so...

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Exactly the same applies to many tech companies in Silicon Valley: overstaffed, overindulged,...

Exactly the same applies to many tech companies in Silicon Valley: overstaffed, overindulged,...

Exactly the same applies to many tech companies in Silicon Valley: overstaffed, overindulged, underworked, and overpaid. | 15 comments on LinkedIn

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Check out my latest article: Why revenue managers should look at the bigger picture? linkedin.com/pulse/why-reven… via @LinkedIn
Why revenue managers should look at the bigger picture?

Why revenue managers should look at the bigger picture?

Traditionally, revenue managers have been involved in coming up with pricing recommendations and decisions for only one of the five phases of the Digital Customer Journey: The Booking Phase. In my...

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Elon Musk
@elonmusk27 Oct 2022
Dear Twitter Advertisers
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RevPAR vs TRevPAR - which is a more relevant hotel performance KPI? hospitalitynet.org/viewpoint…
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Google just elevated content marketing to unprecedented levels | By Max Starkov hospitalitynet.org/opinion/4… via @hospitalitynet
Google just elevated content marketing to unprecedented levels

Google just elevated content marketing to unprecedented levels

Google just announced that it would be launching a new search algorithm update over the next few weeks, enabling people to find high-quality content. The new ranking improvements aim to reduce the...

hospitalitynet.org
Check out my latest article: Google just gave hotel marketers a reprieve and another chance to get it right linkedin.com/pulse/google-ju… via @LinkedIn
Google just gave hotel marketers a reprieve and another chance to get it right

Google just gave hotel marketers a reprieve and another chance to get it right

Google, the world's largest advertising company, which earns about US$200 billion a year in ad revenue, just announced that it was delaying its phaseout of third-party cookies on Chrome from 2023...

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Read my recent LinkedIn post why independents need CRM technology linkedin.com/posts/maxstarko…
Hotelier’s Last Untapped Potential for Profitability in 2022: Improving Website Conversions | By Max Starkov hospitalitynet.org/opinion/4… via @hospitalitynet
Hotelier’s Last Untapped Potential for Profitability in 2022: Improving Website Conversions

Hotelier’s Last Untapped Potential for Profitability in 2022: Improving Website Conversions

Background: As the digital customer journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage, convert and retain their best potential...

hospitalitynet.org
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My take on “Is there humanless future in hotel revenue management?” linkedin.com/posts/maxstarko…
Should we automate Revenue Management? Typically revenue management systems (RMS) and revenue...

Should we automate Revenue Management? Typically revenue management systems (RMS) and revenue...

Should we automate Revenue Management? Typically revenue management systems (RMS) and revenue managers use historical, comp set pricing and market data and combine this with forward-looking demand...

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Is there a direct online channel dilemma? | By Max Starkov hospitalitynet.org/opinion/4… via @hospitalitynet
Is there a direct online channel dilemma?

Is there a direct online channel dilemma?

A recent, very heated, discussion on LinkedIn about direct online vs OTA distribution prompted this article. Some of the direct distribution “detractors” claimed that the direct channel was, quite...

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