Methods for conducting surveys include face-to-face, telephone, mail, and online. measuringu.com/census-poll-s…
Our confirmed version of a new standardized questionnaire for perceived website clutter has separate measures of Overall Clutter, Content Clutter, and Design Clutter. measuringu.com/confirming-a-…
Unlike our previous research, we found no significant differences in predicted SUS scores from two types of digital twins (summary and full)—but both were very different from human scores. measuringu.com/digital-twins…
The SUPR-Q has high internal-consistency reliability (Cronbach-alpha = .86). measuringu.com/10-things-sup…
Math and empirical data indicate that the first few users in a formative #usability study will uncover most of the common problems that are available for discovery, but how can this help when planning these types of studies? measuringu.com/predicting-n-…
In an experiment with digital twins predicting SUS scores for business software, we found similar standard deviations for humans and AI but very different shapes (skewness and kurtosis). measuringu.com/digital-twins…
The Product Market Fit item score is the percentage of respondents who would be very disappointed if they could no longer use a product that they have been using. measuringu.com/product-marke…
As a #UX researcher, have you ever worried about using the wrong rating scale format? Would it surprise you to learn that it often doesn’t matter? measuringu.com/changes-to-ra…
User-Centered Design and Design Thinking: Different Origins, Similar Practices. measuringu.com/ucd-and-desig…
Our analyses of three versions of a technical activity checklist indicate that a list of 16 activities is too much, 9 isn’t quite enough, and 10 is just right. measuringu.com/rasch-analysi…
Our study of clothing websites found that they provide experiences that are above average (collectively, at the 82nd percentile in the SUPR-Q). Individually their SUPR-Q percentiles ranged from the 50th percentile (H&M) to the 98th (Banana Republic). measuringu.com/ux-nps-benchm…
The Origins and Evolution of Thinking Aloud. measuringu.com/thinking-alou…
When is a #survey question too long? Look for questions with more than 25 words or more than three commas. measuringu.com/clearer-quest…
Most surveys contain a mix of closed-ended (e.g., rating scales) and open-ended questions. Here are five reasons to use open-ended questions. measuringu.com/open-ended-re…
Some variables cannot be observed directly. Trust is one example; it can only be measured through inference. Such variables are hidden (latent). measuringu.com/understanding…
We found digital twin prediction of SUS scores for six software products inflated by ~10 points with radically different human/AI distributions. measuringu.com/digital-twins…
The standard deviation of #metrics may not be the only factor to consider in research planning, but it is an important one. measuringu.com/how-do-change…
What Happens When You Test a Mobile Prototype on Desktops? measuringu.com/ratings-of-a-…
Analysis of a Wright map of the 16-item SUPR-Qm revealed opportunities to streamline the questionnaire by removing redundant items. measuringu.com/streamlining-…




















