@MediaPost

Daily news and commentaries for media, marketing and advertising professionals looking for the most comprehensive industry coverage.

 New York, NY
mediapost.com
Joined May 2008
  • Tweets249K
  • Following826
  • Followers105K
38.2KMedia
Arm & Hammer Greens Up Laundry Space With Power Strips Detergent mediapost.com/publications/a…

CPG Insider: Arm & Hammer Greens Up Laundry Space With Power Sheets Detergent

A brand rep details the company's marketing efforts to launch the product, an eco-friendly alternative to the bulky plastic packaging of traditional detergents.

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La Madeleine VP's Tres Magnifique Journey: "Eventually your roadmap is going to fall into place. There's not a manual... mediapost.com/publications/a…

Brand Insider: Behind The Scenes: La Madeleine VP's Tres Magnifique Journey

"Eventually your roadmap is going to fall into place. There's not a manual that says on this date this has to be done and you're falling behind if you don't follow this schedule, so just be patient...

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.@amazon advancing AWS, ads, search businesses @awscloud @IntelInsider mediapost.com/publications/a…

Search & Performance Marketing Daily: Amazon Advancing AWS, Ads, Search Businesses

Amazon this year will make up 7.5% of the overall global digital advertising market, worldwide, growing to 9.2% by 2025, per the forecast from Insider Intelligence.

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.@amazon advancing AWS, ads, search businesses @awscloud @IntelInsider mediapost.com/publications/a… @lauriesullivan

Search & Performance Marketing Daily: Amazon Advancing AWS, Ads, Search Businesses

Amazon this year will make up 7.5% of the overall global digital advertising market, worldwide, growing to 9.2% by 2025, per the forecast from Insider Intelligence.

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.@ccianet backs @tiktok_us request to block enforcement of Montana's TikTok ban. Group says new law violates First Amendment rights of app stores mediapost.com/publications/a… @wendyndavis

Digital News Daily: Montana TikTok Ban Violates App Stores' Rights, Tech Industry Argues

The Computer & Communications Industry Association, which represents Google and Apple, backs TikTok's request to block Montana's TikTok ban.

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Streaming TV marketing slows due to strikes, fewer new programs, cost-saving issues edo_data mediapost.com/publications/a…

Television News Daily: Streaming TV Marketing Slows Due To Strikes, Less New Programs, Cost-Saving...

Premium video streaming services' paid ad/promo efforts are increasing more slowly -- just 10% higher in the last 3 months vs. the prior period to a paid/promo total value of $151.97 million,...

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Newcomer chatbots traffic rose 11.2%, others stalled, as companies ban use @Reuters @ipsosus mediapost.com/publications/a…

Performance Marketing Insider: Chatbots: Traffic For Newcomers Up 11.2% While Others Stall, As...

Workers are turning to ChatGPT to help with basic tasks despite fears that have led firms including Apple, Microsoft, Google, Samsung and Verizon to ban its use on work computers and devices, a...

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Newcomer chatbots traffic rose 11.2%, others stalled, as companies ban use @Reuters @ipsosus mediapost.com/publications/a… @lauriesullivan

Performance Marketing Insider: Chatbots: Traffic For Newcomers Up 11.2% While Others Stall, As...

Workers are turning to ChatGPT to help with basic tasks despite fears that have led firms including Apple, Microsoft, Google, Samsung and Verizon to ban its use on work computers and devices, a...

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We're About To Realize How Essential Non-Essential Work Really Is: As the Hollywood writer and actor strikes... mediapost.com/publications/a…

Media Insider: We're About To Realize How Essential Non-Essential Work Really Is

As the Hollywood writer and actor strikes grind on, we are learning that technology might replace a training ground for developing talent.

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Trend Away: What PR Pitch Responses Tell Us About Journalistic Interests: The more popular the topic, the less... mediapost.com/publications/a…

Publishers Daily: Trend Watch: What PR Pitch Responses Tell Us About Journalistic Interests

The more popular the topic, the less likely it is to drive engagement, Propel reports.

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Jackson Arn Joins 'New Yorker' Staff As Art Critic: Arn has written pieces for the 'New Yorker,' 'Art in America'... mediapost.com/publications/a…

Publishers Daily: Jackson Arn Joins 'The New Yorker' Staff As Art Critic

Arn has written pieces for 'The New Yorker,' 'Art in America' and 'The Nation.'

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New #Instreamatic platform automatically generates 'limitless' variations of contextual #CTV audio ads mediapost.com/publications/a…

Digital News Daily: Instreamatic Intros Contextual CTV Ads Platform For Audio

Audio from a single ad can be used to create unlimited, contextually targeted variations automatically, at scale.

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New #Instreamatic platform automatically generates 'limitless' variations of contextual #CTV audio ads mediapost.com/publications/a… @KLmarketdaily

Digital News Daily: Instreamatic Intros Contextual CTV Ads Platform For Audio

Audio from a single ad can be used to create unlimited, contextually targeted variations automatically, at scale.

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TV, streaming content isn't just king - its a king with long arms @Disney mediapost.com/publications/a…

TV Watch: TV, Streaming Content Isn't Just King: It's A King With Long Arms

Content is not only king -- a ruler is pulling more strings over his kingdom.

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#Disney to crack down on #password sharing, starting 2024 mediapost.com/publications/a…

Digital News Daily: Disney To Start Crackdown On Password-Sharing In 2024

The company will make some moves to curb account sharing starting some time in 2024, although the shift may not be completed within 2024, CEO Bob Iger revealed this week.

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#Disney to crack down on #password sharing, starting 2024 mediapost.com/publications/a… @KLmarketdaily

Digital News Daily: Disney To Start Crackdown On Password-Sharing In 2024

The company will make some moves to curb account sharing starting some time in 2024, although the shift may not be completed within 2024, CEO Bob Iger revealed this week.

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Whitman @mediapsssst -- Agency Cactus Enlisted For Branding Work On Men's Mental Health Hub mediapost.com/publications/a…

Mediapsssst: Agency Cactus Enlisted For Branding Work On Men's Mental Health Hub

Denver-based creative agency Cactus has partnered with other mental health experts on Moonshot For Mankind, which has been created to serve as a men's mental health resource hub.

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McDonald's Celebrates 10th 'Drinks Run' To Quench Summer Thirst: The spots, from the H/L agency, now focus heavily... mediapost.com/publications/a…

Out to Launch: McDonald's Celebrates 10th 'Drink Run' To Quench Summer Thirst

The spots, from the H/L agency, now focus heavily on social video, including TikTok and Snapchat.

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