MEDIAPRONET

Connected TV Advertising: Five Ways Into a Streaming Ad, and the Household Match Behind Each mediapronet.com/blog/connect… #MediaBuying #ConnectedTV

Snap's revenue grew 14% last quarter. Its advertising revenue grew 4%. 74% of the extra $216M came from other revenue, which Snap says is mostly subscriptions.

#ad, Sponsored or Paid Partnership? Which Disclosure Label Works in the US, UK and EU mediapronet.com/blog/sponsor… #SponsoredContent #InfluencerMarketing

Allie.ai was DR 3 when it joined MediaProNet. Today: DR 23. +20 Domain Rating in 101 days. 📈 mediapronet.com/listing/alli…

What Counts as a Viewable Impression? The 50% for One Second Rule, and What It Costs You mediapronet.com/blog/viewabl… #Viewability #MediaBuying

Invalid Traffic: Why One Report Says 25% and Another 0.6%, and What to Write Into Your Buy mediapronet.com/blog/invalid… #Measurement #AdFraud

nytimes.com/ads.txt: 32 lines saying who may sell its ad space. Zero are resellers. cnn.com/ads.txt: 855 lines. 629 are resellers. Pulled this morning. A line is permission, not proof of a sale.

Influencer Whitelisting: How Brands Run Ads Through a Creator's Account, Platform by Platform mediapronet.com/blog/influen… #CreatorPartnerships #InfluencerMarketing

ads.txt and sellers.json: How Publishers Declare Who May Sell Their Ad Space, and How Buyers Check It mediapronet.com/blog/ads-txt… #Programmatic #AdTech

What Goes in a Media Kit: The 8 Parts an Advertiser Reads Before Booking mediapronet.com/blog/media-k… #Publishers #Creators

UTM Tags for Newsletter, Podcast and Creator Buys: Which utm_medium Puts Each Click in the Right GA4 Channel mediapronet.com/blog/utm-tag… #MediaBuying #Analytics