Abby Mercado (@MerCatMA) header
Abby Mercado (@MerCatMA) profile picture

Co-Founder & CEO @hellorescripted. Advocate for women & families. Former VC & ever-entrepreneur. TX by birth, CO by choice. Ma to Max & Annie, wife to Sean.

Denver, CO
Joined September 2020
Photo by Abby Mercado (@MerCatMA)Photo by Abby Mercado (@MerCatMA)Photo by Abby Mercado (@MerCatMA)Photo by Abby Mercado (@MerCatMA)Photo by Abby Mercado (@MerCatMA)Photo by Abby Mercado (@MerCatMA)Photo by Abby Mercado (@MerCatMA)Photo by Abby Mercado (@MerCatMA)Photo by Abby Mercado (@MerCatMA)Photo by Abby Mercado (@MerCatMA)
Abby Mercado retweeted
So f'ing mad. And heartsick. And mad. You had ONE job. If the toils of thousands of founders get wiped out bc our BANK couldn't responsibly hold onto our money?? The greed of people in American banking system has to stop somewhere. It won't. And innocent people keep paying.
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Abby Mercado retweeted
February was very busy with a lot of anti-IVF bills popping up across the US. In many cases RESOLVE asked advocates in certain states to take action. Track what’s happening in your state and others here⬇️ resolve.org/take-action/stat…
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Infertility is hard. Your fertility journey doesn't have to be. Rescripted's tech-enabled holistic care platform for fertility patients is officially Live. Visit rescripted.com to join now (it's free)! #infertilitysupport
Congrats to @MerCatMA and the entire @hellorescripted team on the launch. Excited to be a part of the journey!
Infertility is hard. Your fertility journey doesn't have to be. Rescripted's tech-enabled holistic care platform for fertility patients is officially Live. Visit rescripted.com to join now (it's free)! #infertilitysupport
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Give credit. Take blame. It's that easy.
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Abby Mercado retweeted
Ambitious and fast moving founders should apply. Trust me. Everything good in my entrepreneurial career started here in 2009. 👇🏻
1/ Applications for Techstars Boulder are open! techstars.com/accelerators/b… Join the original Techstars accelerator that's helped 160+ companies raise +$1bn in funding. 💰 Funding: $120k 🗺Location: Americas Anywhere 🏭 Industry: Any 📆 Deadline: Oct 6th Tips to apply 👇
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Last week I asked twitter who was working to support diverse founders and investors. 78 people, funds, and orgs were mentioned. For a resource I compiled the list here: bit.ly/3crZerO Comment to add more names to the list!
Who are top people working on supporting diverse founders and investors? I’ll start 👇🏻 @amanda_robs @lolitataub @ArlanWasHere + @Backstage_Cap @AllRaise @HarlemCapital @MoniqueVilla + @BuildInSE
for my book: if you regularly see egg freezing ads on any of your social media accounts, i would like to speak with you! DM or [email protected]. (would greatly appreciate RTs please & thank you!)
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Replying to @VCBrags
We are profitable.
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Things I want for Mother’s Day: 1. Federally paid maternity leave 2. Pelvic floor therapy covered by insurance 3. Lactation consultants for all 4. Changing tables in all gender bathrooms 5. To not set our careers back when we have a baby 6. Affordable childcare
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One common trait of resilient founders I’ve seen? They don’t give up. Often it takes 1000+ Nos to lead to one important Yes.
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Abby Mercado retweeted
We’ve created the Coverage at Work initiative to help empower employees and employers to make decisions that lead to fertility insurance coverage for everyone. Learn how you can step by step, ask for coverage: ow.ly/Mb7D50EBTs3
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In digital health, there’s a divide between startups that go straight to B2B vs those that start with consumers before transitioning to enterprise contracts. IMHO nailing it with the consumer is often the first step to overcoming the all pervasive engagement problem down the road
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"If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough." - @cdixon
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When are we going to stop making HIPAA an excuse for really crappy user experience?
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Entrepreneurs helping other entrepreneurs succeed is what the startup game is all about.
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It’s amazing how much easier the hardest most brutal problems in life are if you can just avoid freaking the fuck out and simply breathe.
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Abby Mercado retweeted
Work with people who: - consistently change your mind - care more about getting it right than being right - enjoy sparring intellectually - don’t give for the sake of social cohesion Last but not least, you have an absolute blast spending time together.
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It is so much easier and less scary to do nothing than to do something.
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