Shopify merchant turned AppLovin agency. Official AppLovin Partner | Army Veteran | https://xitter.cf/t.co/Wh6JZvV0hZ
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Joined January 2026
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Isaac Reyna retweeted
@chadwkeller's story is pretty incredible.
He grew up with humble beginnings. His mom waited tables and his dad cut fish. Chad sold donuts and pretzels to gas stations. He started several businesses that didn’t work out, but he kept going.
Eventually, he founded Mellow, a company focused on the sleep category. In its first year, the business generated $140M in revenue. Now, it's on pace to hit $500M in his second year of operating!
This is a man who succeeded against all odds and is on a generational run!
Mellow co-founder @ChadwKeller has spent his career identifying opportunities and challenging the way things have traditionally been done.
Mellow started with a simple observation: shopping for better sleep meant buying a pillow from one brand, a comforter from another, and a mattress from somewhere else.
There was an opportunity to build something different.
So Chad and co-founder Jay partnered to create Mellow, combining their strengths with a shared vision of building a brand that could redefine the sleep and comfort category.
What started with product samples arriving at Chad’s home turned into $140 million in year one, with $500 million the target for year two.
And they’re just getting started.
Helping ambitious businesses grow is what we do at AppLovin, and we’re proud to play a role in Mellow’s journey.
No one really prepares you for life after the military. One of the biggest challenges wasn't the deployments or the time in. Sometimes it's the time after, and some have it tougher than others. Laying another good friend to rest never gets easier. To the man, Harden, you will be missed.
Running Shopify + AppLovin? Make sure your theme extension is enabled. It helps and improves tracking accuracy.
Quick check:
→ Open the AppLovin app in Shopify.
→ Click “Enable theme extension.”
→ Make sure the app embed is switched on.
→ Click “Save” in the top-right corner.
→ Return to the app and click “Check It.”
Just make sure your tracking setup is as complete as possible.
#AppLovin #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
It's a silent beast. Brands that run it. Scale it.
all my 8 figure / month brands run applovin
you're ignoring a massive chunk of your TAM if you're not running it
once it scales, it'll take you somewhere meta alone never will
the two biggest bottlenecks i see:
- getting approved
- not being willing to spend on testing
i can solve both. my applovin rep gets ~95% of cases approved and can give you up to $20k in free credits to test
plus, sign up through my rep and you get 5% unlimited cashback
my rep's capacity is limited, so like this and DM me "applovin" and i'll connect you
Planning Q4? AppLovin published its holiday playbook: campaign setup for BFCM, how much creative to ship, and what to do after Cyber Monday. Check it out below.
Q4 is going to be a ripper!
applovin.com/en/q4-playbook?…
#AppLovin #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
Isaac Reyna retweeted
"For games in my genre, there is no stronger rocket fuel."
That's Josh Chandley, President and COO of WildCard Games, on what AppLovin has done for their business.
Mobile gamers aren't a niche. They're everyday Americans: the 45-year-old software engineer playing cribbage, the mom on Candy Crush, the commuter on Solitaire.
They buy shoes, cosmetics, apparel, and hardware. They just happen to also play games.
For WildCard, that's meant stronger performance, lower retention costs, and as Josh puts it, the ability to "serve their users better."
Isaac Reyna retweeted
🤖 Made with AI
48 out of 50 @AppLovin incrementality tests came back positive at @CommnThreadCo in 2026.
Tony Chopp’s (@tonychoPPC) BFCM predictions for the channel based on last year’s performance.
Big thanks to @theallinpod for having Adam at the All-In Summit.
If you couldn’t make it, this is a great opportunity to hear directly from our CEO about AppLovin, our business, and where we’re headed.
Why did this just happen to me 😭
Had to sign an NDA because they don’t want anyone knowing. All they said was: push spend
Isaac Reyna retweeted
Not at Beanstalk
Not at All-In
Not at Pinterest presents
Not at Snapchat summit
Not at Meta summit
Just in the trenches.
Isaac Reyna retweeted
Less than 1% of advertisers in the world use @AppLovin yet we have north of $11B of annual ad spend on the platform and reach over a billion users daily.
In baseball terms, the players just walked onto the field for the national anthem. The first inning hasn’t even started yet.
Isaac Reyna retweeted
we kept meta as the "real" channel for weeks after applovin was already cheaper on nc. ego thing honestly
3 weeks into AppLovin on a new brand. 600+ creatives uploaded and tested. Spend up 10x.
And they're already hitting target. NC ROAS is 30% higher than Meta.
What other channel does that in 3 weeks????
We're building a real second acquisition channel next to it. Same CAC discipline, different inventory, buyers Meta wasn't reaching and their CPA even went down.
The shit I hear every day: "I just don't think my customer is on here."
Well guess what. The buyers we're picking up on AppLovin aren't the same people converting on Meta. That's the whole point.
The moment is different too. Your ad lands between levels, full screen, while they're actually enjoying themselves. Not buried in a doomscroll of brain rot with Sydney Sweeney saying "sports" on loop. Nobody's scrolling past you.
We're 3 weeks in and just getting started.
I love it when brands don't believe me and I prove them wrong.
#AppLovin #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS