Michael David Stroe (@MichaelDStr) profile picture

Growth & Marketing. DM for strategy sessions or funnel roasts for DTC/SaaS co's.

Joined July 2015
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hey agency folks 👋 doing a bit of a research, how bad of a problem is needing to be up to date/not missing comments across app such as Asana/Linear, Gdocs, Notion, Figma for you?
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An article I wrote, with editorial help from @thedanigrant and audience know-how from @irtefa made it to Hacker News Front page #3 (only img I got was from #5). Prettaay prettaay exciting! Twitter friends, ya can read it here🚀: jam.dev/blog/famous-bugs-roc…
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Started a Substack focused on growth for SaaS, marketplaces and everything non-DTC. I wrote about @feather_blogs, a nimble CMS built to publish directly from @Notion, created by @pbteja1998. Feedback is appreciated ⬇️ open.substack.com/pub/pathwa…
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Seems like I'm starting to put out content again. Might annoy a few people, might make a few new friends, exciting !
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Sometimes I advise on @GrowthMentorHQ Seems we ve reached a point where you CANT just help people with their paid media.... You either: 1. Guide brands to remake LPs to improve conversion rates 2. Do their CRO as an up-sell And I mean as a must, not a nice to suggest
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Recession incoming or not, to some extent those that stay in business should be able to grow as a brand. Less disposable income indeed but also fewer shitty products once companies start dropping like flies due to inefficiencies. The highs in the lows i guess 🤔
A brand doing $8-10k/m is a 6 figure brand technically. Alright🤔.
Ermergherd @msftClarity recordings are amazing for improving ecom mobile experience. Also it's hilarious to see some how some users use your website
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2 thoughts: 1/ Runrate is absurd for DTC -- the elusive "$1M runrate brand" doesn't mean that much 2/ Achieving the above imaginary number shouldn't be a reason for someone to make a "marketing course" on building a brand That's all for today
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They gave marketers some customer insights and then they made mouthwash taste like spicy swamp water 🤢
Twitter engineers in disbelief, quickly renewing their CVs
I hope that even my worst critics remain on Twitter, because that is what free speech means
Yo DTC guys, if you could humor me. Will Shopify stock ever hit $1700 again?
50%Yes
25%No
25%Don't kno, show results
4 votes • Final results
Whatever that marketing guru is saying you should do and you aren't... big chance it's an edge case and your context doesn't fit his latest bullshit.
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Lord give me STRENGTH not to quote-tweet all the hypocrisy I see on Twitter today 🙏
“in life, what don’t grow, it die”
In startups, if you take your foot off the pedal, the default mode is reverse, not neutral.
Often, the problem with climate solutions (the guy is a LITERATURE teacher) is that it makes weird statements "stop econ growth and that stops? climate change" might not & grow or die seems to be the case in nature we might close it all and then die of both heat and starvation
Replying to @ClimateBen
4. We must rethink energy & agriculture and move rapidly away from economic growth. We're already in the extreme danger zone at 1.25°C and 417ppm of atmospheric CO2. There is no carbon budget. Capitalism with vast amounts of renewables? Calamity. Thread:xitter.gq/ClimateBen/status/1454…
Here's an example of how even shitty products (Oatly is branded garbage and I don't debate) Wins with the right hooks. DTC sort of for the win.
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Marinating the meat seems to be the growth hacking of barbecues. 🍖 That's all i have to share for today.
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"We have rebranded fully and now our conversion rates are way lower" screams into the void a marketer. "I thought if I rode this other horse, I'd win the same place in the race" he laments..
I could build a career on Twitter from bullshit-countering whatever the hell all these gurus are poasting Offering context is bad for engagement, fewer identify the content with their situation. So few, if any, give it..
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