Michelle (@MichelleCMTY) header
Michelle (@MichelleCMTY) profile picture

Community Builder with a writing problem 🤷🏻‍♀️ This is where irreverence and honesty live in one convenient package that still gets shit done.

Austin, TX
Joined March 2021
Photo by Michelle (@MichelleCMTY)Photo by Michelle (@MichelleCMTY)Photo by Michelle (@MichelleCMTY)Photo by Michelle (@MichelleCMTY)Photo by Michelle (@MichelleCMTY)Photo by Michelle (@MichelleCMTY)Photo by Michelle (@MichelleCMTY)Photo by Michelle (@MichelleCMTY)Photo by Michelle (@MichelleCMTY)Photo by Michelle (@MichelleCMTY)
Michelle retweeted
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hey twitter. our marketing org was restructured and my job was impacted, now looking for my next thing! i'm based in Austin, have 7+ years experience leading teams. have worn countless hats, but primarily looking for product or lifecycle marketing roles.
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Michelle retweeted
Hi friends! I was affected by the layoffs at @HubSpot today. This is my second layoff in 9 months, and I'd be lying if I said I didn't feel extremely deflated. If you or someone you know is looking for someone in the frontend/accessibility/design systems space, I’m all ears.
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Michelle retweeted
Over this past week or so, my friend @designbylizzie and myself have been building a database directory website to help those in the community space who have been laid off and looking for work. hire.community/ (more in the thread)
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Time to recap my most popular games community/marketing articles and newsletters from this year! 🧠📈📈📈📈 This is mostly based on views and engagement rate. Thread 👇
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You can’t expect one community manager to · handle all communications · post on multiple channels · engage with community 24/7 · do social listening · create reports · do customer service & crisis management · arrange partnerships AND expect them to be good at ALL of it
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IF YOUR GIRLFRIEND ASKS IF YOU WOULD STILL LOVE HER IF SHE WAS A WORM, JUST SAY YES. SHE WILL NEVER BE A WORM. YOU WILL NEVER ACTUALLY HAVE TO DEAL WITH THAT. BUT YOU WILL HAVE TO DEAL WITH THE GIRLFRIEND WHO THINKS YOU WOULDN'T LOVE HER IF SHE WAS A WORM AND SHE IS MAD
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If you are hiring for a Community role, please share. My Community colleagues at Shopify were unfortunately laid off this morning and would greatly appreciate your support.
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Unsolicited career advice: pursue a job u love, even if it doesnt give u much recognition. Find work in the space industry. Meet friendly folks. Hop on a spaceship and befriend the engineer. Kill them w/ ur bare hands while u're both in the cafeteria and blame it on someone else.
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Community: A group of people who feel a shared sense of belonging. Audience: A group of people who follow/admire an artist, brand, or performer. Network: An extended group of people who remain in informal contact. Ecosystem: A system of interconnecting and interacting groups.
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Work in community? Live in Europe? Interested in contributing to the future of our industry? Like this tweet or DM me. Planning something exciting for ya.
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Greg Abbott to everybody in Texas re #texasfreeze 2022:
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if Michael Scott was a community manager.... a thread 🧵
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"2022 Calls for Sound Community Management Strategy." I couldn't agree more w/ @HigherLogic here! 💯 higherlogic.com/blog/communi… #communitystrategy #communitytwitter #community #cmgr
If you’re on the look out for another #community role, make sure your next company has these 3 things for you to succeed… 1️⃣ Work in a community team vs solo 2️⃣ Community reports directly to the CEO 3️⃣ A manager who allows you to work autonomously
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Michelle retweeted
Burnout happens. A lot. And if it's something your teams are grappling with, don't take it personally. There are actionable, sustainable ways business leaders can battle it -- and our CPO, Katie Burke, recently shared her top three tips in @Inc. Let's have a look in the 🧵.
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Before starting communities, companies should ask: "How will we react if community feedback is at odds with an important project?" a) Listen & respond unconditionally b) Balance interests & communicate c) Tell community we hear them, but can't deliver (right now/at all) 🧵
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If you fully understand both what's in your organization's best interests *and* what's in your customer's best interest, you can build a powerful community strategy. The best communities live in the overlap between these things. Problems arise when there's misalignment.
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