Co-Founder @PaidMediaPros. @MarquetteU alum. I probably have more Star Wars comics than you. (Mostly done with Twitter)
Milwaukee, Wi
Joined November 2010
- Tweets13.9K
- Following296
- Followers5.8K
- Likes9.6K
Joe Martinez retweeted
We're back after a much-needed holiday break. Check out these awesome tips from the experts at Brighton SEO in the newest episode of #LocalSearchTuesdays!
searchlabdigital.com/blog/ex…
Joe Martinez retweeted
🚨Big update🚨
I’ll be speaking and training at Hero Conf San Diego on November 19th.
Looking forward to learning from:
→ @MilwaukeePPC
→ @michellemsem
My full day training will be on YouTube marketing, both organic & paid.
Ready to crush it and provide insane value to y’all.
If you want a great excuse to visit San Diego, here’s 20% off your ticket:
ti.to/roughagendausa/bseo-sa…
Joe Martinez retweeted
Looking to “Sleigh” Black Friday? Of course you are!
Get the strategies on how you can do so in @CustomersAI's new guide featuring tips from @brett_fish @_phoenixha @MilwaukeePPC @courtfritts @DigitalSamIAm @Casieg , me, & other talented peers. customers.ai/r/holiday-guide…
Joe Martinez retweeted
⚡Video Action campaigns will be migrating to Demand Gen campaigns next year.
What to know about Demand Gen campaigns:
- They serve image and video assets on YouTube, Gmail, Discover, and will soon have the option to serve on Google Video Partners inventory.
- Demand Gen campaigns have access to Lookalike segments, creative A/B experiments and AI-powered tools such as text prompt image generation.
Results we’ve seen so far:
- On average, advertisers who run video ads with Demand Gen saw similar conversions to their Video Action campaigns (VAC) at a similar cost per action.
- And those who uploaded video and image assets to Demand Gen saw 20% more conversions at the same cost per action than those who uploaded video assets only.
Next steps for Video Action campaign users:
- We recommend experimenting with Demand Gen well ahead of the auto-migration which will start in Q2 2025.
- You can create new Demand Gen campaigns from scratch now.
- Additionally, a new copy-and-paste tool will be available in the coming months that will duplicate your VAC settings into new Demand Gen campaigns.
- In March 2025, you’ll no longer be able to create new VAC campaigns.
See the blog post for more details: blog.google/products/ads-com…
Joe Martinez retweeted
🚨 Just launched: Our 2024 Meta Ads Holiday Guide! 🎄
Get 15 expert tips to sleigh Black Friday, from early planning to creative ads.
Ready to win this holiday season? 🎁
customers.ai/r/holiday-guide…
Joe Martinez retweeted
Got another update from #RedditAds! New Free-form Ads give you tons of options to customize your ads to your hearts content.
youtu.be/wCPBiVQZQWM
^^Check out the latest @PaidMediaPros video & @MilwaukeePPC will show you how they work!
#ppc #paidsocial #reddit
Joe Martinez retweeted
Reddit continues to roll out new features and abilities quarter after quarter.
youtu.be/o2Tbi2oLZR0
^^Check out the latest @PaidMediaPros video & @MilwaukeePPC will show you what's new for Q1 2024! #ppc #redditads #redditppc
Joe Martinez retweeted
LinkedIn's new Campaign Group Objectives and Budget Optimization can fundamentally change the structure of your account...if you want it to.
youtu.be/JcynuvwgWnI
^^Check out the latest @PaidMediaPros video & we'll walk you through it! #ppc #paidsocial #linkedinads #liads
Joe Martinez retweeted
Campaign Level Headlines & Descriptions can be an awesome way to save time and extend the messaging used in your RSAs.
youtu.be/m35xGQjTFpE
^^Check out the latest @PaidMediaPros video for a full rundown. #ppc #paidsearch #googleads #adwords
Joe Martinez retweeted
We think having strategies for excluding users can be just as impactful as making sure you're targeting the right folks.
youtu.be/JrSJOeIRU8A
^^Check out the latest @PaidMediaPros video & @MilwaukeePPC will show you how to exclude users in @GoogleAds. #ppc #googleads
Joe Martinez retweeted
Using Google Ads to promote visits to your physical stores?
youtu.be/filtMS_-jvU
^^Check out the latest @PaidMediaPros video & @MilwaukeePPC will walk you through the Store Visits Report to get more insights. #ppc #paidsearch #googleads
Joe Martinez retweeted
YouTube Video Action Campaigns have gotten some updates in the last couple years.
youtu.be/HUD47_437Xo
^^Check out the latest @PaidMediaPros video & @MilwaukeePPC will run you through an entire setup with all new considerations. #ppc #videoads #youtubeads #ytads #youtube
Joe Martinez retweeted
Ever wondered why some of your Facebook Ads show up with little extras?
youtu.be/62ypyewmCNs
^^In the latest @PaidMediaPros video, we'll walk you through the Creative Optimizations Facebook makes to your ads on your behalf. #ppc #paidsocial #fbads #facebookads
Joe Martinez retweeted
In today's @PaidMediaPros video, @michellemsem walks through the optimizations and enhancements Facebook can make on behalf of your business and show you what they look like so you can decide if you want to use them on your ads. >> youtu.be/62ypyewmCNs
Joe Martinez retweeted
Create better conversion events in LinkedIn Ads using the new Website Actions feature.
youtu.be/4bVw7PB9HnM
^^Check out the latest @PaidMediaPros video & we'll show you how it works. #ppc #paidsocial #liads #linkedinads
Joe Martinez retweeted
Portfolio Bidding Strategies can help you focus a group of campaigns on a single goal.
youtu.be/ehKKPEssRmI
^^Check out the latest @PaidMediaPros video & @MilwaukeePPC will show you how they work. #ppc #paidsearch #googleads #adwords
Joe Martinez retweeted
Is @GoogleAds creating ad extensions (assets) for you and you don't know how to turn them off? We got you.
youtu.be/rJKIe7c-9W8
^^Check out the latest @PaidMediaPros video & we'll show you where the controls live. #ppc #googleads #paidsearch #adextensions
Joe Martinez retweeted
Little change up for the latest @PaidMediaPros video.
youtu.be/Nf36cN3a-p8
^^I recap how the Facebook Ads bulk editor & I made some unintended changes and how you can avoid it in your accounts. #ppc #fbads #metaads
Joe Martinez retweeted
LinkedIn Ads recently announced Connected TV ads direct within the regular ads manager.
youtu.be/HDK3c2SirlM
^^If you're interested in testing them , check out this @PaidMediaPros video & @MilwaukeePPC will walk you through an entire setup. #ppc #liads #paidsocial #ctv
Joe Martinez retweeted
Our YouTube summit was a success! It's *6* hours of content on YouTube ads for ecommerce and lead gen. We went deep on Demand Gen, PMAX, Shorts and tons more. DM me for a discount code. 100% satisfaction guarantee.
foxwelldigital.podia.com/mas…
