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“After the salvation of my soul, there is nothing I desire more than to be in Florida.” - Pedro Melendez de Aviles
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“Our republic cannot exist long in prosperity. We require adversity, and appear to possess most of the republican Spirit when most depressed.” Dr. Benjamin Rush 🇺🇸🇺🇸🇺🇸
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Play Tennis.
NEW LONG FORM VIDEO: Why the Pickleball boom is already over
Pickleball is doomed. And I say that as someone who plays three times a week and absolutely loves the game.
Just last month, Apollo, one of the largest private equity firms in the world, invested $225 million in a pickleball-adjacent business. At the same time, one of the major manufacturers of pickleball equipment has lost nearly $14 million since it launched, and one of the biggest franchise companies helping people open pickleball facilities recently stopped selling new franchises.
The crazy thing about pickleball is that the very factors that made it explode in popularity may also be the things that ultimately lead to its decline.
So what happens when America's fastest-growing sport runs headfirst into the realities of business? That's what this video is about.
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Replying to @WHOOP
@WHOOP Just sent me a notification complimenting the 57 minute activity that put me in a high stress zone.
The activity? Frantically looking for my car keys so I could start my work travel for the weekend…😂
#WhateverItTakes
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“Funny thing about poetry, it makes pain feel productive.” @deanteVH music.apple.com/us/album/pre…
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Bush playing Stagecoach to a crowd full of cowboy hats is the most underhanded flex I have ever witnessed 😂
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Today I joined the fraternity of old men that go to Publix alone first thing on a Sunday morning… @publix
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“Never homesick, ain’t got no home…” music.apple.com/us/album/hel…
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