All views expressed are my own.
Los Angeles
Joined April 2011
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So incredibly proud of the team. The passion and dedication… unmatched. ⛩️
Not gonna tell you to go buy because you should already know…
Jessica Turner retweeted
Azuki TCG commits $100K to Season 1 tournament prizing ⬩ Stay tuned for tournament news from @coretcg
Jessica Turner retweeted
64 players. $10k prize pool. 1 Champion.
The Azuki TCG Invitational, January 2026.
Live! Until sold out.
Azuki.com/shop is now live.
After an unforgettable Azuki party, I’m reminded IRL is a strategic edge.
At Azuki, we know what others are waking up to: in-person experiences are essential in a fragmented attention economy.
Human energy is what makes a community thrive. Thriving community = brand growth. ⛩️
🔥love this!!! Low key want the dragon as a tattoo 👀
Welcome @MissJess_T
Didn't see you on the team page in Jan for the group photo so had to get you a solo one 🙏🏻
The arm was more of a homage to your prev work with Fantastic Beasts
🎨 @enabeleno
Met @V1Zhual and 1 day later… 🌸
Thank you and @enabeleno for the art
Proud to rep the team and the community. ⛩️🫘IKZ!!
Full interview: @Azuki’s Head of Franchise @MissJess_T and Dentsu anime producer Sayoko Baba at Cannes Lions 2025.
Discussing anime’s global rise, community powered IP and the future of storytelling.
Key timestamps:
00:40 Anime market overview
02:52 Sayoko on anime’s momentum
04:27 Jessica on her role at Azuki
05:28 Azuki IP and storytelling
07:06 Community engagement via NFTs
08:56 Anime’s role in scaling Azuki
09:54 Dentsu x Azuki collab and vision
11:00 Onboarding Talent: Enter the Garden
11:51 What surprised Azuki while building
13:45 Community co-creation in Anime
15:54 What surprised Dentsu wile building
16:54 Advice for brands integrating anime
17:10 Azuki x Luxury watch company 👀
18:19 How has anime impacted Azuki
19:14 How does Dentsu see Anime’s impact
Jessica Turner retweeted
Azuki is taking web3 to Cannes Lions, the world’s biggest festival for brands & culture.
Next week, our head of franchise (@MissJess_T) will be on stage with Dentsu sharing how we’re building a web3 anime brand for the next generation.
Azuki
