If your first instinct when business gets harder is to lower your price You’re probably making the problem worse Business needs margin Margin gives you room to improve the service Improve the delivery Bring in better support Fix weak points Add more value And then charge more because what you’re selling is genuinely better Cutting the price does the opposite Less profit Less room to improve Less value More pressure Eventually something gives That’s the bit people miss Charging more isn’t just about making more money It gives you the ability to make the thing worth more Price up Value up Service up Not Price down Margin gone Hope for the best Capeesh 🤌 PS- Competing on price is a race with a very shit finish line

A dessert trolley is the only form of aggressive sales I fully support.

I don't want a healthy alternative to chocolate. I want chocolate. This isn't a complicated brief.

Every online form now asks how I heard about them. Through an increasingly irritating series of events. Next question.

Why does every hotel shower require an engineering degree and a willingness to risk third-degree burns?

The 2 solopreneur superpowers that I cultivated To get me to $50k months 1- Resilience The ability to stand up and try despite my fears Convinced that I will find a way no matter what 2- Enthusiasm The ability to enjoy every single step Despite the (perceived) judgement of others Peace ✌️ PS - Which superhero do you most want to be? PPS - Personally, I think they're all cunts

The goal isn't to become so successful you can finally enjoy your life. That's a pretty fucking stupid order to do things in.

I don't have a dream job. I have a dream lifestyle. The business is just how I pay for it.

Some people want to climb the corporate ladder. I couldn't even be bothered finding the building.

I didn't become a solopreneur because I hate working. I became one because I hate being told how to work by people who are fucking useless at it.

A good pastry should create enough crumbs to require a cleaning deposit.

Your LinkedIn content doesn't need to go viral. It needs to make someone think you're worth paying.

People will spend £500 on a productivity app to avoid doing £50 worth of fucking work.

If you tell me an update will take “just a minute” and then restart my entire device, we are enemies now.