Let's get you more views➡️
Joined July 2020
- Tweets33K
- Following92
- Followers12.5K
- Likes45.3K
Mostafa Hasan | Thumbnail Designer retweeted
"what we lose if physical media disappears"
❓Curiosity gap: What are the advantage of physical vs Netflix?
🧠Psychological triggers: Curiosity, Drama
🥷🏾Steal it:
Title: what we lose if [entity] disappears
Thumbnail: Show entity on fire VS its replacement
Channel: @JakeFrew
Mostafa Hasan | Thumbnail Designer retweeted
If your thumbnail performed exceptionally well once, it WILL perform again.
An outlier on YOUR channel shows that it resonated with YOUR audience, not someone else's.
So, repeat.
It works:
Mostafa Hasan | Thumbnail Designer retweeted
There are 2 steps to creating a banger thumbnail:
1. Grab attention
2. Pique curiosity
This thumbnail does both.
- The red background catches attention
- The text on the thumbnail + title creates an insane itch to know what happens.
Mostafa Hasan | Thumbnail Designer retweeted
You’ve probably used them without knowing their name.
So, let me simplify “visual cues” for you:
Use an arrow, circle or text to draw a viewer’s eyes towards the key element on your thumbnail.
Like these thumbnails:
Mostafa Hasan | Thumbnail Designer retweeted
"How to Ruin Your Unique Personality in 160 seconds"
❓Curiosity gap: Am I doing any of these things?
🧠Psychological triggers: Urgency, Fear
🥷🏾Steal it:
Thumbnail: Red highlight on desaturated background
Title: How to ruin [something special for the viewer]
Channel: Nextcore
Mostafa Hasan | Thumbnail Designer retweeted
There is no such thing as a “boring” video topic.
Only bad packaging.
Great titles & thumbnails can get millions of views on literally… anything.
An easy way to write a banger title? Use extreme descriptive words, like these videos:
Mostafa Hasan | Thumbnail Designer retweeted
2 recent thumbnails we made
Which one's got the best colors?
Mostafa Hasan | Thumbnail Designer retweeted
4 thumbnails we made recently
Which one's got the best ideation?
Mostafa Hasan | Thumbnail Designer retweeted
Youtube is a platform BUILT on controversy.
The more shocking your claim, the more views you get.
But how do you convey it with your title and thumbnail?
This is a great example
Mostafa Hasan | Thumbnail Designer retweeted
"The Science of Thinking"
❓Curiosity gap: Can I improve my thinking skills by watching this?
🧠Psychological triggers: Authority, Curiosity
🥷🏾Steal it:
Thumbnail: Show window cut into [entity] showing its processes
Title: The Science of [Common entity]
Channel:
@veritasium
Mostafa Hasan | Thumbnail Designer retweeted
Paddy Galloway says: If something works, double DOWN.
Take these videos... The first thumbnail was a massive outlier for the channel (1.2M+ views), so they repeated it for another video on a similar topic.
This strategy makes sure that a video you worked really hard on is guaranteed to perform.
Mostafa Hasan | Thumbnail Designer retweeted
If you hit on a winning formula, REPEAT.
You don’t need hyper-complicated branding to make it big on Youtube.
Just something which viewers can recognize out of the hundreds of videos on their feed.
This channel is a good example:
