Head of Insight @HelloBrandwidth Passionate about storytelling and user behaviour. Creator of the https://xitter.gq/t.co/FXgCnfABcr
London
Joined December 2009
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Steve McCarthy retweeted
Brandwidth hits the #NewYorkTimes: our Head of Strategy Robert Pyrah in a feature-length interview on the art and science of #naming a car.
nytimes.com/2018/01/11/busin…
Steve McCarthy retweeted
The idea is that no one can push the nuclear button to kill millions unless they kill one human with their own hands. kottke.org/18/01/murder-as-a…
Steve McCarthy retweeted
How our ubiquitously tracked digital lives may in fact be opaque to future historians. Lots to consider here in great piece by @alexismadrigal
theatlantic.com/technology/a…
Steve McCarthy retweeted
Loads of interest in our #VR demos at #DENlive in London yesterday. Here’s a word from @activrightbrain on why you should drop by today. #DENLive #telegraphDEN #AR @TelB2BEvents
Steve McCarthy retweeted
This talk by @BenedictEvans credibly explores the arrival of key tech in the next 10 years. youtube.com/watch?v=cVYDkPid…
Steve McCarthy retweeted
My new favourite thing... apparently Cadbury's commissioned Jonathan Glazer (Under the Skin, Sexy Beast, *that* Guinness ad) to make an ad for Flake. This is the astounding result, which was declined by Cadbury's and never televised: vimeo.com/21190241
Steve McCarthy retweeted
2017’s biggest online shopping day in China vs. US
techcrunch.com/2017/11/27/cy…
Steve McCarthy retweeted
I am CRYING. The Weather Channel set up for a live shot of the Georgia Dome being imploded, and at the perfectly wrong time ... this happened (via @ajc):
Steve McCarthy retweeted
I love these character studies of Neanderthals by the artist Tom Björklund. So rarely are they pictured as if they were real people.
See his blog and Facebook for more.
facebook.com/tombjorklundart…
tombjorklund.fi
Steve McCarthy retweeted
#DigitalProducers looking for progression and a new challenge through innovation, we have some good news - we're hiring! bit.ly/2wKZ3Ux #jobs
Steve McCarthy retweeted
Facebook Messenger is coming to businesses’ own websites. #UX techcrunch.com/2017/11/07/fa…
Steve McCarthy retweeted
What’s in a name? Well, more than you might think. Our Head of Strategy Robert Pyrah talks about automotive naming as featured in @autocar
#branding #naming
brandwidth.com/news/driving-…
Steve McCarthy retweeted
Do icons need labels? What one simple test revealed: bit.ly/28Wt4EU
Steve McCarthy retweeted
Fill her bucket with old candy left by her great-grandfather, then explain that she has more because she's smarter than all the other kids. xitter.gq/DonaldJTrumpJr/status/…
Steve McCarthy retweeted
Sony's Paris press conference suggests we need a new way to show difficult games: eurogamer.net/articles/2017-…
Steve McCarthy retweeted
My friend @Frauenfelder told how he lost his Bitcoin PIN for $30,000 in this amazing Wired story. I feel his pain. wired.com/story/i-forgot-my-…
Steve McCarthy retweeted
Great point. Namely that social media for #brands needs a point! #kpis #metrics #strategy xitter.gq/suzannajackson1/status…
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