Voted #1 Music Marketing & Music PR Agency 🌍 Full Service Music Marketing Agency, Artist Development & Management Est 2012 🇺🇸 LAX / 🇨🇦 MTL / NYC / EVN
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Your name should show up when someone searches it — before a playlist, a blog or a fan does the explaining for you. Fix the basics: one clear page, consistent spelling, links that match. Checklist: musicpromotoday-handbook.rol…
Spotify says listeners who see a Marquee or Showcase are 3.7x more likely to stream the release. Pair it with Meta and TikTok pointing at the same release week so the signals stack. Should we stress-test yours? Hit us up.
SoundCloud integrated with ElevenLabs' AI music generation. If AI-assisted tracks are in your next release plan, settle credits, disclosure and the cleared creator path before you seed. The platform move is already here. xitter.gq/MusicWeek/status/21186…
Meta is testing Aggregated View Time: short seconds with your brand across a week, not one long view. Its research: five accumulated seconds drove 32% more offline sales than one five-second view. Useful for release-week video. Ready to try it? Ping our team.
YouTube just made it one click to delete your song from a claimed video. Creators hit Replace, AI fills the bed, your audio is gone. Cleared kits and exact cuts beat hoping Content ID keeps you in. musicpromotoday.com/youtube-…
Influence Media Partners closed a $600M+ deal for Anthem Entertainment's catalogs with BlackRock funds. Catalog shifts like this often change sync windows and who owns the campaign brief. Watch how the new owner rewrites them. xitter.gq/musicbizworld/status/2…
Influence Media Partners completes acquisition of Anthem Entertainment’s catalogs in deal valued at over $600M
The deal was struck in collaboration with funds and accounts managed by BlackRock, as confirmed by an announcement today (November 5)
musicbusinessworldwide.com/i…
Before you open the ad account for a release, write down three signals that already moved: territory, platform, and what fans did (save, playlist add, email). If you can't name them, you don't have a brief yet. You have a screenshot.
Running several images or videos inside one Meta ad? Ads Manager can now break results down by each media asset and each text variation (Breakdown > Creative > Media). Carousels are left out. Keep the asset that sells. Happy to wire this into your account - say hello.
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Splice Reimagines the DAW With ‘Create’ — Its Agentic AI-Powered Platform for Newcomers billboard.com/pro/splice-daw…
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Executive Turntable: Apple Music Names Brian Pesaturo Head of Label Relations billboard.com/lists/executiv…
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Q3 Music Earnings Roundup: Here’s What Every Company Made (Updating) billboard.com/lists/spotify-…
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Enhanced Games owner to acquire 77% of European promoter DEAG in all-stock deal valuing it at $115M
DEAG stages more than 6,000 live events a year
musicbusinessworldwide.com/e…
One single needs a funnel, not a pile of posts. Pre-save, release-week content, paid amplification, then a list offer so the people who streamed once can hear from you again. Worked example: musicpromotoday-handbook.rol…
TikTok's Smart+ Creative Selection pulls from creator content, AI assets and your past brand creatives, then lets you auto-add, approve first, or keep a fixed set. Start on approve-first so nothing off-brand goes live. Need it live this week? Reply and we'll map it.
A stream spike is not a campaign plan. Chartmetric's new playbook (with Base for Music) says book spend off growth velocity and multi-signal confirmation: listeners rising with saves, playlist adds and opt-ins together. Flat high totals? Skip them. musicpromotoday.com/data-gro…
Meta's Ads Super Burst lets you reserve a 3 to 24 hour reach window on Facebook and Instagram, with optional category exclusivity, planned in Reach Planner. Early flights hit a median 34M people. Useful for a release day or a Black Friday hour. Want this set up for you? DM us.
Creators pick songs inside the edit app now. Don't brief them with "use my song." Brief a format: a transition on a specific beat, a caption the lyric pays off, a before-and-after that lands on the drop. Shoot your own example of each. musicpromotoday.com/premiere…
Rotor Videos opened Artist Unlimited at $9.99 a month: unlimited release visuals from a 17M+ clip library, and none of the clips are AI-generated. If visuals are the bottleneck on your next drop, check this before you book a full video shoot. xitter.gq/musicbizworld/status/2…
Rotor Videos opens Artist Unlimited to any artist from $9.99 a month, with unlimited release visuals and a library of 17M+, non-AI-generated clips
The plans give artists unlimited access to Rotor's tools for making visual assets for release campaigns, including music videos, lyric videos, Spotify Canvas, and Apple Music Album Motion.
musicbusinessworldwide.com/r…
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How IFPI CEO Victoria Oakley Is Tackling AI & Streaming Fraud Head-On: ‘We’ve Got Work to Do’ billboard.com/pro/ifpi-ceo-v…
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MLC to Distribute $424M — Artists, Don't Miss Your Share
hypebot.com/mlc-to-distribut…
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