Nirva Milord (@NHLnlm) header
Nirva Milord (@NHLnlm) profile picture

NHL VP of Corporate Communications; @ithacacollege Alum; former @womenssportsfdn #coloradosilverbullets and @usantidoping staffer |

NYC
Joined April 2010
Photo by Nirva Milord (@NHLnlm)Photo by Nirva Milord (@NHLnlm)Photo by Nirva Milord (@NHLnlm)Photo by Nirva Milord (@NHLnlm)Photo by Nirva Milord (@NHLnlm)Photo by Nirva Milord (@NHLnlm)Photo by Nirva Milord (@NHLnlm)Photo by Nirva Milord (@NHLnlm)Photo by Nirva Milord (@NHLnlm)Photo by Nirva Milord (@NHLnlm)
Nirva Milord retweeted
Macklin Celebrini is the NHL’s next big breakout star—whether you care about hockey or not. The promising young center returns for a third season playing for the San Jose Sharks with some impressive superlatives. But his appeal already reaches far beyond the rink. Read the full GQ HYPE: gq.visitlink.me/4-MeD0
42
109
99
574
87,945
Nirva Milord retweeted
In addition to being the NHL’s next big star, Macklin Celebrini also possesses heartthrob looks; he appears, essentially, like he could have been cast in Heated Rivalry or Off Campus—the ultra-popular romance shows that have recently used the world of hockey as a backdrop for steamy love stories. As his profile has risen, he has become an unwitting target of intrigue, fascination, and parasocial projection among those series’ many (mostly female) viewers, who are eager to find examples of, or at least hopeful stand-ins for, their fictional fantasies in the real world. It’s an unexpected—or at least ancillary—form of attention, one that he’s still getting used to. “There’s been times where it’s a little much,” Celebrini admits when asked if fans have behaved out of bounds. He says he gets the occasional crazy DM. “But I think you’ve got to just always obviously be calm and kind of just handle whatever gets thrown at you.” gq.visitlink.me/ZV1p8v
225
295
881
3,472
901,514
Nirva Milord retweeted
Nearly 1.8 million people watched the NHL for the first time last season after watching "Heated Rivalry" or "Off Campus," according to NHL research. Now the NHL is trying to turn that attention into lasting fandom — in part by changing how it markets its players. espn.com/nhl/story/_/id/5004…
216
112
267
1,191
1,515,728
Nirva Milord retweeted
Face-off between two stars on the rise. 🏒 Sharks superstar Macklin Celebrini and breakout actor Belmont Cameli take the ice for THR’s new series #GameRecognizeGame. Watch the first episode: youtu.be/mEyW4fINW4c?utm_sou…. youtu.be/mEyW4fINW4c?utm_sou…
2
106
7
532
33,341
Nirva Milord retweeted
One plays a hockey phenom, the other is one. #OffCampus breakout Belmont Cameli and NHL superstar Macklin Celebrini trade notes on living up to the hype in the latest installment of THR’s new series, 'Game Recognize Game.' Take a shot at the full story: hollywoodreporter.com/busine…
64
345
53
1,795
208,525
Philadelphia Flyers’ Trevor Zegras walks the US Open blue carpet. 🏒
6
36
27
384
64,249
Nirva Milord retweeted
CONFIRMED: The Sharks Foundation’s Elevated Cupcake Experience finally happened. Stay tuned for MUCH more to come.
71
1,175
665
9,043
416,594
When Dolly Parton lost the Oscar to Three Six Mafia, she sent them a letter congratulating them and saying she was proud they brought it home to Tennessee. One of one. Never to be equaled.
Three 6 Mafia defeating Dolly Parton and winning Best Original Song is still the single greatest moment in Oscars history
226
20,152
129
226,629
8,791,628
Nirva Milord retweeted
Matthew Schaefer is going to take every one of our jobs
4
3
15
1,218
Nirva Milord retweeted
Matthew Schaefer is such a great ambassador for the NHL
24
90
7
2,347
86,721
Nirva Milord retweeted
Both ‘Heated Rivalry’ and ‘Off Campus’ have found immense success. Now, Netflix has announced their adaptation of Hannah Grace’s hockey romance novel ’Icebreaker.’ NHL president of content and events Steve Mayer tells THR “everybody” is trying to get into the hockey space: “There’s going to be many more. I’m telling you, we’re getting pitched left and right.” bit.ly/4vZeD9i
6
14
10
124
23,619
Nirva Milord retweeted
Hey now!
51
126
92
1,547
246,538
Nirva Milord retweeted
Today on International Day Against Homophobia, Biphobia, and Transphobia, and every day, we stand for love and against discrimination. We continue to strive to make our game an inclusive space for all to ensure that hockey is for everyone! 🏳️‍🌈 #IDAHOBIT
3,999
1,033
602
12,816
1,420,464
Nirva Milord retweeted
#NHL record breaker! This past Monday's Philadelphia Flyers-Pittsburgh Penguins matchup delivered the most-viewed First Round #StanleyCup Playoffs Game 5 EVER on cable ESPN has aired the 3 most-viewed First Round games on cable ever (excl. Game 7's) 🔗 bit.ly/4mZL0kR
23
155
32
937
181,950
Nirva Milord retweeted
Mark your calendars. Ring in the new year with us.
32
292
59
3,109
108,739
Nirva Milord retweeted
The @NHLFlyers are making noise with a 3-0 series lead over the Penguins. Since the playoffs began... NHL Shop's No. 1 selling jersey is Porter Martone. No. 2 is Trevor Zegras. Martone’s sales are up 1,174% since scoring back-to-back GWG in his first two playoff games.
23
177
33
2,230
109,892
Nirva Milord retweeted
Another season of record attendance saw more fans sporting new jerseys of their favorite players and Connor Bedard's No. 98 concluded the 2025-26 regular season at the top of that list.
87
452
154
4,490
353,856
Nirva Milord retweeted
Sidney Crosby takes everyone else’s chairs off the ice after the team picture. He is who he is.
43
228
49
3,567
259,012
Nirva Milord retweeted
The 2026 NHL #GlobalSeries Germany between the @Senators and @NHLBlackhawks is nearly sold out. 🇩🇪 Be there at PSD Bank Dome in Düsseldorf on Dec. 18 & 20, 2026: ticketmaster.de/artist/11973…
1
9
28
5,930