.@icecube partnered with the @Hoophall for his “Ice Cube Impact Award”, presented for the first time on January 15, 2024 . This unique collaboration honors Ice Cube’s extraordinary contributions to the world of basketball, his unparalleled passion for the game, and his unwavering commitment to encouraging crucial dialogues surrounding inclusivity, equal opportunity, and racial and social justice while contributing to initiatives focused on education and community development. The Naismith Hall of Fame will permanently house and amplify the Ice Cube Impact Award in its museum and honor subsequent award winners each year through a dedicated exhibit and in-depth storytelling about honorees who use basketball as a platform for good works in their own communities. Join me letting the world know how impactful Cube & the BIG3 are as we lead up to this upcoming BIG3 season. #BIG3 #Cube #Community #Love #Support #Impact #DoGood #SocialGood