Digital marketing speaker, consultant, educator and 6x author. Check link in bio for my books, including my newest Maximizing LinkedIn for Business Growth 👇
Irvine, Orange County, CA USA
Joined September 2008
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I have been decreasing my activity here on Twitter for various reasons. Responses might be delayed. If you want to stay in better touch subscribe to my newsletter here: nealschaffer.com/newsletter/ ... or connect on LinkedIn here: linkedin.com/in/nealschaffer Thanks - and God bless!
Neal Schaffer | ニール・シェーファー retweeted
Google, ChatGPT, YouTube, TikTok — they’re all search engines now.
And to show up, you need evergreen content.
#ContentStrategy #Discoverability #DigitalMarketing
SMASH 2026 invited me to speak about video.
I ended up speaking about TRUST.
The case study: a senior living community that went from about 50% to 95%+ occupancy while nearly eliminating costly lead aggregators.
Planning an event on AI or digital marketing? DM me.
Over the last 12 months, 41 of my 45 page-one pages with at least 1,000 impressions ran under a 1% click-through rate.
Google’s own guidance lists several AEO tactics as ones you can skip.
nealschaffer.com/answer-engi…
Neal Schaffer | ニール・シェーファー retweeted
Your blog title is the first—and sometimes only—chance to grab attention.
With 80% reading headlines but only 20% clicking, nailing the right title is key.
From SEO tips to proven formulas, here’s how to write blog titles that convert 👇
nealschaffer.com/blog-titles…
#BloggingTips
In 2024 I tested 11 clipping tools for my podcast.
Only OpusClip cleared every requirement, and Vidyo wanted $50 a month for auto-framing.
The rest of my YouTube stack:
nealschaffer.com/youtube-too…
Neal Schaffer | ニール・シェーファー retweeted
Looking for ideas to spice up your Twitter bio?
Check out my hand-picked 14 Twitter bio ideas 💻🐦
From incorporating keywords to showcasing your personality, these tips will help your profile stand out.
#TwitterTips #SocialMediaMarketing 😎 nealschaffer.com/twitter-bio…
I searched Shake Shack on X’s Latest tab.
Four posts within an hour, zero tags, one a customer photo of a shake cup with the logo in frame.
Your notifications would have missed all four.
nealschaffer.com/ugc-marketi…
Neal Schaffer | ニール・シェーファー retweeted
Most people assume more followers means more influence.
I've seen accounts with hundreds of thousands move nobody, and accounts with 4,000 followers drive real sales.
Here's what influence actually is.
f.mtr.cool/qyatnebxud
Facebook Pages that replied to comments earned roughly 9.5% more reactions on those posts, versus their own baseline (Buffer).
Reactions, not replies, so other people responded more once the Page joined in.
nealschaffer.com/facebook-en…
Neal Schaffer | ニール・シェーファー retweeted
On my podcast Your Digital Marketing Coach, I said handing your marketing strategy to an agency is a conflict of interest.
Here's the alternative I recommend, and why it works better.
f.mtr.cool/2qy8xyayj9
Yoast’s llms.txt file listed 5 of my several hundred blog posts, and the cap can’t be raised.
I also found theme fragments in it, so read your own file.
nealschaffer.com/best-seo-pl…
Neal Schaffer | ニール・シェーファー retweeted
If a customer messaged your brand on social right now and got no reply, would you know?
73% of consumers say they'd buy from a competitor if that happened.
f.mtr.cool/ginwvwemkm
My next newsletter "I Tested 11 Video Repurposing Tools. Only 1 Passed." is coming tomorrow. Subscribe to get it and stay in the loop on everything I'm creating.
newsletter.nealschaffer.com via @kit
Ahrefs found only 38% of pages cited in AI Overviews also rank in the top 10 for the same query, down from roughly 76% seven months earlier.
Ranking alone no longer gets you cited.
nealschaffer.com/organic-seo…
Neal Schaffer | ニール・シェーファー retweeted
I once searched LinkedIn for "umbrella insurance" in Orange County.
Every top result said "Insurance Agent." No value prop, no reason to click any one of them.
Your headline is doing the same thing to you.
f.mtr.cool/yjcchtpzng
Can you name 20 people who already talk about your brand unprompted?
If not, don’t build an ambassador program yet.
Here’s my readiness test and what to do instead.
nealschaffer.com/brand-ambas…
Neal Schaffer | ニール・シェーファー retweeted
Bounce rate is out. Engagement rate is in.
Google knows websites have changed — and your analytics should too.
One page can still mean high performance.
#GoogleAnalytics4 #EngagementRate #WebsiteMetrics
Neal Schaffer | ニール・シェーファー retweeted
Ranking with SEO isn’t about word count — it’s about real answers.
Use your expertise to write deep, detailed blog posts that built trust and traffic.
#SEOstrategy #ContentMarketing #BloggingTips
Neal Schaffer | ニール・シェーファー retweeted
With AI moving so fast, it makes sense to develop software that can help maximize software development n the world of AI agent ubiquity. Only a matter of time before this type of tool goes mainstream! #ad
We raised $8m to build self-healing software.
In 2026, software moves fast.
But monitoring and observability are still manual and slow.
@sazabi is a next-generation observability platform for fast-moving engineering teams.
Not another AI SRE.
Not another LLM observability tool.
A new, general solution to observability that works for any workload (including agents) and leverages AI for maximum speed and automation.
Time to suit up.