Co-founder & CEO @rubi_earth | past: product @Lyft @autodesk, research @berkeleylab, materials engineering & business @cal👩🏻🔬
San Francisco, CA
Joined November 2017
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The incredible @rubi_earth team, my co-founder @LeilaMashouf, and I have been building a planet-positive supply chain company.
Today we're sharing our mission: to build the world's most sustainable & symbiotic supply chains for people and planet🌍. 🧵👇
rubi.earth/post/our-first-ch…
Neeka Mashouf retweeted
Rubi has secured over $60M in offtake term sheets and $7.5M in new funding 🚀
We're turning waste carbon into critical materials with a game-changing enzyme platform — on-shored anywhere, capital-efficient, and now commercializing across textiles, CPG, aerospace, and chemicals.
Neeka Mashouf retweeted
H&M wants to make clothing from CO2 using this startup’s tech techcrunch.com/2026/03/17/hm…
Neeka Mashouf retweeted
Had an awesome time visiting @rubi_earth this week and learning about their vision to change sustainable manufacturing.
Neeka Mashouf retweeted
🏆 Twin scientists @NeekaMashouf & @LeilaMashouf the Nature Guardians trophy at the 2025 #YoungInventors Prize!
👏 A big round of applause for their incredible achievement: transforming CO₂ emissions into biodegradable cellulose! 🌿♻️
🎥 Watch LIVE: youtube.com/live/DvElC1t2DDo
Neeka Mashouf retweeted
🇺🇸 @NeekaMashouf & @LeilaMashouf are reshaping fashion with nature in mind. Their company, @Rubi_earth, turns CO₂ into biodegradable cellulose pulp ‒ a greener choice for textiles. Support their work in the #YoungInventors Prize 2025!
🗳️ Vote here: 🔗 YoungInventorsPrize.org
Neeka Mashouf retweeted
🌍 Big news! Rubi has been awarded a $1M NSF Phase II grant to scale our breakthrough carbon-to-materials technology! 📣 🥳
Awarded to <5% of SBIR applicants, this grant is a major milestone for Rubi’s pioneering tech for CO2-derived materials. 🧵
Read: prnewswire.com/news-releases…
Neeka Mashouf retweeted
Thanks for the shoutout @AlexReibman !
Neeka Mashouf retweeted
Just in time for #EarthDay2022 ! Listen in to today's @mcjpod for our founding story & more about Rubi by co-founder & CEO @NeekaMashouf 🌍
Today's guest is @NeekaMashouf, Co-Founder and CEO of @rubi_earth.
Rubi is decarbonizing the fashion industry by turning carbon emissions into carbon-negative textiles with synthetic biology.
Enjoy the show!
mcjcollective.com/my-climate…
Neeka Mashouf retweeted
@LeilaMashouf and @NeekaMashouf, co-founders @rubi_earth
• Story: had always been passionate about helping our planet. Now doing it with biotech! 🧬
• Scaling up? The challenge they’re overcoming
• We need to record a TikTok together… and new OBio episode coming soon too? 👀
Neeka Mashouf retweeted
At Rubi, we’ve set out to usher in a new, #planetpositive era for the fashion industry. That’s why we’re thrilled to announce that we've been selected among the 8 startups joining the @FashionforGood 2022 Global Innovation Programme!
Read more here: fashionforgood.com/our_news/…
Neeka Mashouf retweeted
We invested in @Rubi_Earth because we saw the opportunity to decarbonize a massive supply chain and a team that's up for the challenge.
Congrats Neeka and Leila on building awareness of the mission and bringing together a great set of investors!
We’re thrilled to announce our $4.5M Series Seed, led by @TalisCapital and @NecessaryVC. This first chapter in our journey marks a huge step toward building the world’s most sustainable supply chains for people and planet. Check out @TechCrunch for more: tcrn.ch/3rUdvWk
To save our planet, we must reimagine global industry and methods of production beyond fashion and across industries — but we’ll save that for another chapter 😉
Join us! rubi.earth/
Big thanks to our visionary supporters, seed-funders, advisors, and friends of Rubi who make this possible! 🤗 @TalisCapital @NecessaryVC @ClimacticVC @PlugandPlayTC @collabfund @incitedotorg @DarcoCapital @AxialUniverse @CapitalX_ @alexlorestani @heyreiwang @jamesreinhart & more
@rubi_earth makes the same textiles fashion brands already use today, through our carbon-negative, zero-water, zero-land process. Powered by our synthetic biology innovations, and a lifetime of experience in scientific research & fashion. See demo 🙂 tiktok.com/@rubi.earth/video…
Our prosperity as a species — reliable food production, clean water, abundant energy, etc. — has always been inextricably linked to the devastation of Earth.
Rubi is on a mission to build the world’s most sustainable supply chains for people and planet. When we succeed, we'll redefine industrial supply chains to be symbiotic & in harmony with Earth. We'll create a world where human prosperity and economic growth are planet-positive.🌱
Neeka Mashouf retweeted
Green is the fashion flavor of the week with Rubi Labs' materials made from captured CO2 tcrn.ch/3rPNVlc by @Haje