
Discovering the #Newest in Talent
Los Angeles, CA
Joined May 2016
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NewestMag retweeted
lmfao this nigga talkin bout chicano culture and its way more serious shit goin on in LA.😂
Peysoh dropping some real motivation in a recent interview.
From the streets of LA to making a name for himself in music, his journey is proof that your circumstances don’t have to define your future.
Kendrick Lamar rapping over Kanye West’s “Monster” beat in 2010.
Before good kid, m.A.A.d city, Kendrick was already showing why he was one of the most promising rappers coming out of LA.
ScHoolboy Q & Tyler, The Creator at Camp Flog Gnaw.
Two of the most influential artists to come out of LA’s 2010s rap scene. From TDE to Odd Future, they helped define an entire generation of West Coast hip-hop.
G Perico x Born X Raised.
South Central authenticity meets one of LA’s most iconic streetwear brands. G Perico has always represented the culture, not just the music.
Real LA recognizes real LA.
NewestMag retweeted
Yeah. U were PERFECT for Straight Outta Compton!!!🫡🫡🫡🔥🔥🔥 @OsheaJacksonJr
Ice Cube performing “AmeriKKKa’s Most Wanted” in 1990.
Fresh off his N.W.A departure, Cube was proving he could stand on his own and becoming one of the most important voices in West Coast hip-hop.
NewestMag retweeted
What a clown
Tryna say NYC gang culture was
West Side Story 😂🤣 a Shakespeare adaptation
There were NYC gangs when it was still the Wild Wild West era in California, which was the REAL first California gangs
In 1998, Industry Insider spotlighted Latinos in hip-hop, photographed by LA legend Estevan Oriol.
From Cypress Hill and Kid Frost to Big Pun and Fat Joe, Latino artists were helping shape hip-hop on both coasts.
A legendary piece of hip-hop history.
1996 was STACKED with legendary hip-hop groups.
Fugees, OutKast, Bone Thugs, Wu-Tang, Mobb Deep, UGK and Westside Connection were all making noise.
Westside Connection had LA on lock with Bow Down.
Who really ran 1996?
















