Next Chapter Studio

5/ We’re pretty darn proud of the work, what is your favourite part of this brand?

4/ The brand strategy is to position them as an elite boutique in an innovative space while maintaining the formality and trust expected of a law firm. How do you think we did?

3/ Special attention was placed on the photography art direction, opting for more abstract textures of light photography rather than the typical stock images of law firms.

2/ The brand refresh focuses on how Brightpoint “sheds light” on the more obscure, developing areas of modern technology. Here’s some of the icon outtakes.

A Sidekick design subscription project, @Brightpoint_Law serves companies and creators innovating at the cutting edge of their field. We came into the picture to tell that story visually. More in thread!

5/ Working with the @inversion_cap team felt almost like developing a photo chemically, seeing their vision come into focus as we worked on their pitch deck presentations and brand storytelling... I guess we can say we’ve got great chemistry ;)

4/ We also had a ball creating a series of geometric brutalist iconography to reflect Inversion’s bold, no-nonsense approach to scaling the largest on-chain economy.

3/ The website boasts a brutalist design approach. Alluding to the raw innovation, strength and permanence in the Inversion infrastructure. Subtle chalkboard textures speak to the constant iteration, strategy, and rewriting of rules in traditional business spaces.

2/ A design style reminiscent of vintage scientific journals create a homage how the old businesses meets new technology. The inverted circle icon also represents this duality, honouring the past while forging into the future.

@inversion_cap is an investment firm that transforms traditional businesses through their very own blockchain ecosystem. We had the privilege of working with @santiagoroel and his team to carve out their bold visual identity. See more in thread!

3/ The website boasts a brutalist design approach. Alluding to the raw innovation, strength and permanence in the Inversion infrastructure. Subtle chalkboard textures speak to the constant iteration, strategy, and rewriting of rules in traditional business spaces.