No Standing ♦️

No Standing exists for brands that want to lead, not follow. Merging strategy, creativity, and emerging tech to build ecosystems that engage, experiences that matter, communities that last. Helping brands move faster, think further, and build bolder.

Snoop Dogg has partnered with @BoredApeYC and the @Mint_Blockchain platform to launch animated avatars and collectibles for Telegram. His first drop sold out in 30 minutes, generating US $12 million. The upcoming collection features @SnoopDogg's Bored Ape Dr. Bombay (#6723), new character such as Baby Broadus, and Snoop Dogg himself. Each collectible can be displayed directly on Telegram profiles, making ownership part of identity. These collaborations continue to bridge Web2 familiarity with Web3 ownership. Snoop brings cultural weight. BAYC adds IP credibility. @ton_blockchain and @telegram provide scale and access. An example of how culture, community and tech align. 🎥 Snoop Dogg

One size won't fit all. When it comes to strategies, different brands need different approaches. One brand’s successful strategy can be another brand’s horror story, which is why copying and pasting the strategies of another company may not be the best idea. Brands that copy strategies may suffer: ♦️ Brand dilution and loss of authenticity ♦️ Customer confusion and lost loyalty ♦️ Stifled innovation and stagnation Companies that use customized strategies are: ♦️ 48% more likely to surpass their revenue goals compared to brands with low personalization maturity ♦️ 71% more likely to see notable gains in customer loyalty ♦️ 80% of businesses report that personalized experiences lead to an average increase of 38% more consumer spending. Implementing a customized strategy creates outstanding results.

Market trends make or break you. Ignoring market trends erodes brand relevance and undermines customer retention. It's not something to hide under the rug because… Nearly half of US consumers have abandoned a brand in the past year often because brands failed to adapt to evolving expectations or trends. You cannot run from trends. No Standing leverages trends using real-time adaptability and bold experimentation to keep brands culturally relevant and market-ready. It's possible by: ♦️ Creating culture driven strategies ♦️ Data driven innovation ♦️ Social listening and community building By keeping tabs on the industry, you can adjust to incoming trends. You not only adjust, but stay ahead.

Digital identity has always existed in virtual worlds and social platforms, but now the wave is focused on @telegram + @ton_blockchain. We’ve long seen people express themselves via virtual outfits, avatar customization and legacy virtual economies. These were early signals. Telegram profiles host NFTs, collectibles and even tokenized assets, all tied to identity. Users are curating how they present themselves in the same place they chat, transact and connect. This is all about identity infrastructure shifting into everyday tools, without friction or extra steps.

SXSW Sydney 2025 kicks off this week. For years, this event has been a creative home for No Standing. We’ve shared stages, met collaborators and watched the intersection of tech, art and culture come alive. @SXSW Sydney bridges creativity and innovation, giving APAC’s creative community a global stage to share ideas, build connections and spark what’s next. Here’s to another year.

At TOKEN2049, @ton_blockchain and @telegram stood out, showing what real adoption looks like. Telegram is approaching 1B monthly users, with plans to reach 1.5B in three years. Every account now comes with a built-in wallet, no seed phrase needed, crypto as easy as sending a message. Through TON, users can already access DeFi, stablecoins, collectibles, and games inside the same app. And with the launch of tokenized stocks and ETFs in partnership with @krakenfx and @BackedFi, the line between traditional finance and Web3 is starting to blur. TON’s connection to Telegram gives developers and businesses something rare: A Web3 platform with Web2-scale distribution, meaning direct access to a global audience.

TOKEN2049 is a reminder of why we move fast. Web3 keeps delivering - smarter minds, fearless ideas. The future of tech is in good hands. See you next year.

Stay the same. Stay behind. Brands that fail to adapt lose: ♦️ Competitive edge ♦️ Revenue + market share ♦️ Customer relevance Just ask Blockbuster, Kodak, Borders. Companies that embrace technology, including AI, gamified environments, and the latest tech, can turn dormant fans into lifelong advocates and deliver results such as: ♦️ 30% more likely to see above-average revenue growth ♦️ 64% more likely to excel at retention With @binance, we blended physical events with digital innovation (AR, influencer engagement, and live content). This drove global engagement and positioned the client at the forefront of experiential marketing. The future belongs to brands that build with it.

Games make more money on virtual skins and cosmetics, not box sales. Brands are already in: @Fortnite, @Roblox, @CallofDuty, @EA, etc. This is merch without inventory. Limited digital drops, co-created items, clean measurement across play, streams and social. Your next product drop might be a skin, built for identity, scaled by community, measured like ecommerce.

Cultural disconnect makes brands irrelevant. This can lead to lost trust, consumer boycotts, viral backlash, and financial harm. 69% of global consumers say they will boycott brands displaying cultural insensitivity. 40% would boycott a brand over a culturally insensitive advertisement. We’ve seen it happen: ♦️ Heinz pasta sauce in 2024 ♦️ Coca-Cola’s entry to China. ♦️ Pepsi’s Kendall Jenner Campaign Brands that stay culturally relevant see up to 30% higher revenue growth. No Standing offers culture-driven strategies that enable: ♦️ Authentic connections ♦️ Boost loyalty ♦️ Drive business growth through cultural relevance and adaptability Cultural relevance in your campaigns is not just ethical but a business necessity. If your goals are stronger customer loyalty, better engagement, and business growth, then culturally relevant strategies are a must.

TOKEN2049 Singapore is around the corner. 25,000+ founders, investors, and builders. 500+ side events. 2 days that set the tone for the next year in Web3. We’ll be there. If you’re in Singapore Oct 1–2, let’s connect. #TOKEN2049

Passive ads = forgettable brands. In the U.S. people see 4,000–10,000 ads daily, yet only pay attention to fewer than 100, resulting in the majority of passive messages remaining unnoticed. While watching TV, over 80% of Americans use a second device, which reduces their attention to commercials and further dilutes the impact of the message. Result: poor recall, disengagement, wasted spend. Immersive experiences cut through: ♦️ Turn audiences into participants ♦️ Create emotional connection ♦️ Drive deeper engagement + loyalty Stop being ignored.

Zuckerberg & @Meta's big bet: kill the smartphone, replace it with AR. Whether it lands isn’t the point. The interface is shifting. The tech will always evolve. What matters is staying ahead, moving when culture shifts.

Telegram has quickly turned into the all-in-one app for communication, payments, games, crypto, and more. But what’s driving adoption? ♦️ 1B+ monthly users = massive distribution ♦️ TON wallet integrated globally, 100M+ activations in 2024 ♦️ Stars enable in-app payments for digital goods & subs ♦️ Notcoin & other chat-native games onboarded tens of millions ♦️ Channels, Mini Apps & ad revenue share = direct reach + new income Why it matters: Most platforms rent you access. @telegram + @ton_blockchain let you own the relationship, community, commerce & crypto in one ecosystem. It’s not if your brand builds here. It’s how fast. 🎥 Pavel Durov

This year, we partnered with @binance and @AlpineF1Team at the Melbourne Grand Prix, blending street art, AR, and Web3. ♦️ Artist Adnate's mural brought to life with AR ♦️ Pierre Gasly's helmet reveal, physical and digital ♦️ Jack Doohan's surprise appearance and viral bucket hat Result: 45 million views and coverage from ABC News to Crypto News. Culture, community, and tech worked together with purpose and AR became a tool for real-world brand storytelling.

From "digital waifus" to sarcastic red pandas, Grok 4's new companions signal AI's deepest dive yet into emotional connection. This play on universal digital desire raises profound questions about belonging, status, and the very fabric of immersive experiences.♦️

Bitcoin just shattered its All-Time High, surging past $118,000. Yet, the usual retail euphoria is conspicuously absent. This muted reaction isn't a weakness; it signals a deeper, more mature market. Less hype means more room to run. The world is changing, quietly. ♦️

The Grok 4 release signals a new frontier in AI's evolution. With advanced reasoning, coding, and real-time data access, it's redefining what digital assistants can do. This bold play reshapes how we interact with information. We're wired for this next leap. ♦️

Grok 4 benchmarks are leaking, and its 45% on "Humanity Last Exam" is a game-changer. This isn't just an upgrade; it's a leap in AI's expert reasoning, pushing frontiers faster than expected. The emergent tech landscape is accelerating. The world is changing.♦️