🎉 We’ve made the shortlist for three more awards! We’re finalists at the Sussex Business Awards for… ⭐ International Business of the Year ⭐ Professional Services Award ⭐ Businessperson of the Year – Suzie Oakford, our amazing Managing Director

⏰ An extra hour in bed? Yes, please! 😴 This Sunday (25th October), the clocks go back one hour as daylight saving time comes to an end across the UK, Ireland and most of Europe. But take note of these exceptions: Iceland, Belarus, Russia, Turkey, Armenia and Azerbaijan.

What happens when AI influences a sale but gets none of the credit? 😢 In our latest article, we look at how to join the dots between AI visibility and business results, and what to do when the data only tells you part of the story. Read it here: buff.ly/FLQUMDl

📣 Social platforms are moving further into the creative process – influencing who makes the work, how it gets made and what gets repeated. 🌍 Here’s our take on what it means for global creative: buff.ly/IduBiGZ

2003 was a big year for Oban, where we were incorporated at Companies House 🎉 A lot has changed since then, but were there more parallels with today than you might expect? 😮 Read the full article here: buff.ly/vFRwFgI

ICYMI: Customer service can mean very different things around the world 🌍 The tricky bit is knowing what “helpful” looks like in each market. We’ve taken a look at what that means for customer experience, search and the information people need: buff.ly/Q9OwzNQ

As AI increasingly becomes part of how people research, buy and resolve problems, the information brands provide has an even bigger role to play. Our article looks at what this means for international customer service, SEO and the customer journey 💡 buff.ly/Q9OwzNQ

If AI is getting better at understanding context, how good are we at understanding the context behind it? 🤔 In our latest article, we take a look at what ChatGPT Ads could mean for search intent, localisation and international paid media: buff.ly/YWlfRtx

ICYMI: Thinking about expanding into another country? 🌎 We’ve pulled together nine of the hidden costs worth looking at before committing to a new market: buff.ly/0KyQI6c

🎤🌎 With all-star global tours abound, which countries are buying concert tickets the most? (via Statista) buff.ly/VQWwF0l

ICYMI: Our article looks at a slightly uncomfortable question for digital marketing: what if we're getting better at optimisation while making the internet worse to use? 🤔 Worth a read if you missed it first time around: buff.ly/6TRuN12

ICYMI: Google has changed how Target CPA and Target ROAS campaigns behave when they're limited by budget 🎯 We’re looking at what the change means in practice, particularly for international campaigns. Read our take here: buff.ly/wWlVir2

What’s keeping people on social media these days? 📲 (via Statista) buff.ly/Hyly57J

ICYMI: there’s a global AI race under way, but the gap between the US and China and everyone else is enormous 🤯 So who comes next? And where does Britain fit in? Read our thoughts here: buff.ly/i1mgOoF

Sometimes, expanding into a new market can look deceptively simple 🌍 We look at the less obvious costs of expanding internationally, from local competition to AI-shaped search, and the practical realities of selling abroad. Read more here 👉 buff.ly/0KyQI6c

Does the target in your Google Ads account still represent what you really want the campaign to achieve? 🎯 Read the full article: buff.ly/L5iut6l

There is a global AI race underway 🚀 The US and China are far ahead of everyone else, with a huge lead in investment, computing power, research and frontier models. But who comes next, and what does it mean to win? 🏆️ Read the full article now: buff.ly/LBZOL7E

We've made the shortlist at the 2026 M&M Global Awards! 🎉 @FestivalOfMedia Our work for Big Bus Tours has been recognised in the Best Campaign for Tourism & Travel category. A big well done to our brilliant team for all their hard work - fingers crossed for another win! 🤞

We have better technology than ever. So why does so much of the internet feel harder to use, more intrusive and less useful? 😒 💬 We asked members of the Oban team where they think digital marketing is heading: buff.ly/wZD8N1m

We’ve won a Bronze Stevie Award at the 2026 International Business Awards! 🎉 Our work with Big Bus Tours has been recognised in the Achievement in Travel / Tourism / Destination category A huge congratulations to our brilliant team for all their hard work 🌍🚌